Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election

Guided by Agenda Cutting theory, this study examines the pattern of media coverage on issues portrayed in Tamil newspapers and Facebook during Malaysian General Election 13. A total of 1309 news articles from Tamil Nesan and Malaysia Nanban and 111 postings on MIC’s Facebook were identified and exam...

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Main Authors:	Hasmah Zanuddin, Tham, Jen Sern, Fauziah Ahmad, Badrul Redzuan Abu Hassan, Julia Wirza Mohd Zawawi, Norliana Hashim, Muhammad Badri Ishak
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10567/ http://journalarticle.ukm.my/10567/ http://journalarticle.ukm.my/10567/1/19088-54096-2-PB.pdf

id	ukm-10567
recordtype	eprints
spelling	ukm-105672017-07-12T00:28:55Z http://journalarticle.ukm.my/10567/ Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election Hasmah Zanuddin, Tham, Jen Sern Fauziah Ahmad, Badrul Redzuan Abu Hassan, Julia Wirza Mohd Zawawi, Norliana Hashim, Muhammad Badri Ishak, Guided by Agenda Cutting theory, this study examines the pattern of media coverage on issues portrayed in Tamil newspapers and Facebook during Malaysian General Election 13. A total of 1309 news articles from Tamil Nesan and Malaysia Nanban and 111 postings on MIC’s Facebook were identified and examined during the election campaign period from April 20 – May 6, 2013, specifically just before and soon after the election. A total of 127 Facebook accounts of MIC’s candidates for state and parliamentary constituencies were examined during the same period. Findings show that out of the 17 examined issues eight issues (i.e., crime, social, environment, national unity, nationalism, health issues, international relations and immigrants) were not reported by these Indian dailies. A similar result can also be found on MIC’s parliamentary and state seat candidates’ Facebook. Findings from this study draw a conclusion that without a flawed agenda cutting strategy, the MIC could have garnered valuable electoral votes during its GE13 campaign. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10567/1/19088-54096-2-PB.pdf Hasmah Zanuddin, and Tham, Jen Sern and Fauziah Ahmad, and Badrul Redzuan Abu Hassan, and Julia Wirza Mohd Zawawi, and Norliana Hashim, and Muhammad Badri Ishak, (2017) Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (2). pp. 55-72. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/905
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Guided by Agenda Cutting theory, this study examines the pattern of media coverage on issues portrayed in Tamil newspapers and Facebook during Malaysian General Election 13. A total of 1309 news articles from Tamil Nesan and Malaysia Nanban and 111 postings on MIC’s Facebook were identified and examined during the election campaign period from April 20 – May 6, 2013, specifically just before and soon after the election. A total of 127 Facebook accounts of MIC’s candidates for state and parliamentary constituencies were examined during the same period. Findings show that out of the 17 examined issues eight issues (i.e., crime, social, environment, national unity, nationalism, health issues, international relations and immigrants) were not reported by these Indian dailies. A similar result can also be found on MIC’s parliamentary and state seat candidates’ Facebook. Findings from this study draw a conclusion that without a flawed agenda cutting strategy, the MIC could have garnered valuable electoral votes during its GE13 campaign.
format	Article
author	Hasmah Zanuddin, Tham, Jen Sern Fauziah Ahmad, Badrul Redzuan Abu Hassan, Julia Wirza Mohd Zawawi, Norliana Hashim, Muhammad Badri Ishak,
spellingShingle	Hasmah Zanuddin, Tham, Jen Sern Fauziah Ahmad, Badrul Redzuan Abu Hassan, Julia Wirza Mohd Zawawi, Norliana Hashim, Muhammad Badri Ishak, Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election
author_facet	Hasmah Zanuddin, Tham, Jen Sern Fauziah Ahmad, Badrul Redzuan Abu Hassan, Julia Wirza Mohd Zawawi, Norliana Hashim, Muhammad Badri Ishak,
author_sort	Hasmah Zanuddin,
title	Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election
title_short	Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election
title_full	Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election
title_fullStr	Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election
title_full_unstemmed	Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election
title_sort	burying the news for the public: agenda cutting of the tamil newspapers and mic candidate facebook during the 13th general election
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2017
url	http://journalarticle.ukm.my/10567/ http://journalarticle.ukm.my/10567/ http://journalarticle.ukm.my/10567/1/19088-54096-2-PB.pdf
first_indexed	2023-09-18T19:57:50Z
last_indexed	2023-09-18T19:57:50Z
_version_	1777406648933941248

Burying the news for the public: agenda cutting of the Tamil newspapers and MIC candidate facebook during the 13th General Election

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