Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives
The proliferation of TV fiction can be partly explained by TV producers attuning their products to draw audience’s attention. Narratives of love dominate the plots and almost always the good is pitted against the evil, rich against the poor - ultimately the good always wins. The formula may be cli...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10691/ http://journalarticle.ukm.my/10691/ http://journalarticle.ukm.my/10691/1/11107-39656-1-PB.pdf |
| Summary: | The proliferation of TV fiction can be partly explained by TV producers attuning their products to draw
audience’s attention. Narratives of love dominate the plots and almost always the good is pitted against the evil,
rich against the poor - ultimately the good always wins. The formula may be clichéd, but in places where news
of war, terrorism, diseases, violence, and conflicts usually prevail, respite from tumultuous realities of the world
can often be found in popular TV fiction. Here, we study three popular Malay TV fiction, Julia, On Dhia, and
Adam & Hawa to examine how TV fiction viewers relate to them through personal narratives and focus group
interviews. Through their voices, we reveal that despite TV fiction viewers’ constant preoccupation with
Western-imposed globalization, the TV fiction set against the backdrop of globalization can encourage the
viewers to re-route their ways to re-discover their imaginary ‘good old days’ that are often dismissed, neglected
or forgotten. |
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