Muslim consumers’ attitudes toward the advertisement of non-certified coffee shops
In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising....
Main Authors: | Shaizatulaqma Kamalul Ariffin, Khairul Anuar Mohammad Shah, Ishak Ismail |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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Online Access: | http://journalarticle.ukm.my/10827/ http://journalarticle.ukm.my/10827/ http://journalarticle.ukm.my/10827/1/12482-48608-1-PB.pdf |
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