Electronic Word of Mouth (eWOM) on restaurants in Sarawak

Competitiveness in food service industry and the introduction of social media have created a challenge in restaurant industry. This is because restaurant operators need to adapt to the new trend of electronic communication technology which may give great impact to their companies. The purpose of t...

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Main Authors:	Tan, Chin Choo, Jamil B., Aryty A., Adrian Daud
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/11401/ http://journalarticle.ukm.my/11401/ http://journalarticle.ukm.my/11401/1/16241-45536-1-PB.pdf

id	ukm-11401
recordtype	eprints
spelling	ukm-114012018-02-20T09:40:55Z http://journalarticle.ukm.my/11401/ Electronic Word of Mouth (eWOM) on restaurants in Sarawak Tan, Chin Choo Jamil B., Aryty A., Adrian Daud, Competitiveness in food service industry and the introduction of social media have created a challenge in restaurant industry. This is because restaurant operators need to adapt to the new trend of electronic communication technology which may give great impact to their companies. The purpose of this study is to identify the determinant factors of customer satisfaction which may direct or indirectly affect customer return intention and involvement of electronic word of mouth (eWOM) through social media. A review of the literature mentioning the type of restaurant experiences chosen and the development of eWOM was studied. Regression analysis was adopted to investigate the hypothesis formed. Identification and implementation of these technologies can help in building a sustainable competitive advantage for restaurants. The findings of this study revealed that restaurant experiences had a high positive relationship with customer satisfaction. Atmosphere and customer satisfaction also indicated the respective contributions made to eWOM. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11401/1/16241-45536-1-PB.pdf Tan, Chin Choo and Jamil B., and Aryty A., and Adrian Daud, (2016) Electronic Word of Mouth (eWOM) on restaurants in Sarawak. Geografia : Malaysian Journal of Society and Space, 12 (13). pp. 39-49. ISSN 2180-2491 http://ejournal.ukm.my/gmjss/issue/view/884
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Competitiveness in food service industry and the introduction of social media have created a challenge in restaurant industry. This is because restaurant operators need to adapt to the new trend of electronic communication technology which may give great impact to their companies. The purpose of this study is to identify the determinant factors of customer satisfaction which may direct or indirectly affect customer return intention and involvement of electronic word of mouth (eWOM) through social media. A review of the literature mentioning the type of restaurant experiences chosen and the development of eWOM was studied. Regression analysis was adopted to investigate the hypothesis formed. Identification and implementation of these technologies can help in building a sustainable competitive advantage for restaurants. The findings of this study revealed that restaurant experiences had a high positive relationship with customer satisfaction. Atmosphere and customer satisfaction also indicated the respective contributions made to eWOM.
format	Article
author	Tan, Chin Choo Jamil B., Aryty A., Adrian Daud,
spellingShingle	Tan, Chin Choo Jamil B., Aryty A., Adrian Daud, Electronic Word of Mouth (eWOM) on restaurants in Sarawak
author_facet	Tan, Chin Choo Jamil B., Aryty A., Adrian Daud,
author_sort	Tan, Chin Choo
title	Electronic Word of Mouth (eWOM) on restaurants in Sarawak
title_short	Electronic Word of Mouth (eWOM) on restaurants in Sarawak
title_full	Electronic Word of Mouth (eWOM) on restaurants in Sarawak
title_fullStr	Electronic Word of Mouth (eWOM) on restaurants in Sarawak
title_full_unstemmed	Electronic Word of Mouth (eWOM) on restaurants in Sarawak
title_sort	electronic word of mouth (ewom) on restaurants in sarawak
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/11401/ http://journalarticle.ukm.my/11401/ http://journalarticle.ukm.my/11401/1/16241-45536-1-PB.pdf
first_indexed	2023-09-18T20:00:13Z
last_indexed	2023-09-18T20:00:13Z
_version_	1777406798839414784

Electronic Word of Mouth (eWOM) on restaurants in Sarawak

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