An integrated model to measure Organization-Public Relationship (O-PR) and reputation practises in Malaysian universities
Public relations are seen as an important part of an organization in helping to bridge the gap with its public so that rapport can be established. Previous researches show that the practises of trust, commitment, community involvement, openness, and customer satisfaction are attributes of Organizati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/11421/ http://journalarticle.ukm.my/11421/ http://journalarticle.ukm.my/11421/1/20890-59710-3-PB.pdf |