The impact of Petronas Independence Day TV Commercials among teenagers
Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/11447/ http://journalarticle.ukm.my/11447/ http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf |