The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia
Marketing communications is currently experiencing a period of major change. One of the biggest factors is a response from the current needs and high demands to replace the traditional media methods used. These changes have been impacted to the marketing communications. Since 1999 (Barnes, 1999)...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
|
| Online Access: | http://journalarticle.ukm.my/11448/ http://journalarticle.ukm.my/11448/ http://journalarticle.ukm.my/11448/1/14455-39848-1-SM.pdf |