Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication

Apathetic and disconnected from the political world, these are just two of the titles scientists, journalists and politicians have been attributing to youth. Hence, what factors weaken or encourage youth to participate in politics is forefront in academic and non-academic researches. Hence, in view...

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Main Authors:	Sumera Memon, Mohd Sobhi Ishak, Norsiah Abdul Hamid
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/12246/ http://journalarticle.ukm.my/12246/ http://journalarticle.ukm.my/12246/1/25350-79811-1-PB.pdf

id	ukm-12246
recordtype	eprints
spelling	ukm-122462018-10-26T22:57:48Z http://journalarticle.ukm.my/12246/ Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication Sumera Memon, Mohd Sobhi Ishak, Norsiah Abdul Hamid, Apathetic and disconnected from the political world, these are just two of the titles scientists, journalists and politicians have been attributing to youth. Hence, what factors weaken or encourage youth to participate in politics is forefront in academic and non-academic researches. Hence, in view of this context, the role of political socialization agents in engendering political activities among youth cannot be overstated. However, not much research is being carried out in this area. Thus, this study assessed the influence of family communicative environment and peer norms as political socialization agents on media and political participation. A cross-sectional survey was conducted on social sciences students of Pakistani universities. Questionnaire (228) was used to collect data which were analyzed by using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings revealed that among other political socialization agents, peer norms was found to be more significant for youth’s media consumption and political behavior. In particular, results revealed that information consumption through traditional newspaper; TV and online newspaper led to political participation, centering political expression via interpersonal communication. Moreover, interpersonal communication is found to have direct influence on Pakistani youths political participation. This study provides an empirical justification for the potential of peer group as agent of political socialization for enhancing political activities among youth in Pakistan. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/12246/1/25350-79811-1-PB.pdf Sumera Memon, and Mohd Sobhi Ishak, and Norsiah Abdul Hamid, (2018) Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (2). pp. 121-136. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1085
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Apathetic and disconnected from the political world, these are just two of the titles scientists, journalists and politicians have been attributing to youth. Hence, what factors weaken or encourage youth to participate in politics is forefront in academic and non-academic researches. Hence, in view of this context, the role of political socialization agents in engendering political activities among youth cannot be overstated. However, not much research is being carried out in this area. Thus, this study assessed the influence of family communicative environment and peer norms as political socialization agents on media and political participation. A cross-sectional survey was conducted on social sciences students of Pakistani universities. Questionnaire (228) was used to collect data which were analyzed by using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings revealed that among other political socialization agents, peer norms was found to be more significant for youth’s media consumption and political behavior. In particular, results revealed that information consumption through traditional newspaper; TV and online newspaper led to political participation, centering political expression via interpersonal communication. Moreover, interpersonal communication is found to have direct influence on Pakistani youths political participation. This study provides an empirical justification for the potential of peer group as agent of political socialization for enhancing political activities among youth in Pakistan.
format	Article
author	Sumera Memon, Mohd Sobhi Ishak, Norsiah Abdul Hamid,
spellingShingle	Sumera Memon, Mohd Sobhi Ishak, Norsiah Abdul Hamid, Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication
author_facet	Sumera Memon, Mohd Sobhi Ishak, Norsiah Abdul Hamid,
author_sort	Sumera Memon,
title	Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication
title_short	Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication
title_full	Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication
title_fullStr	Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication
title_full_unstemmed	Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication
title_sort	influence of political socialization agents on pakistani youth’s political participation: the mediating role of media and interpersonal communication
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/12246/ http://journalarticle.ukm.my/12246/ http://journalarticle.ukm.my/12246/1/25350-79811-1-PB.pdf
first_indexed	2023-09-18T20:02:11Z
last_indexed	2023-09-18T20:02:11Z
_version_	1777406921839476736

Influence of political socialization agents on Pakistani youth’s political participation: the mediating role of media and interpersonal communication

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