Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states

This study was conducted to compare the level of consumers’ knowledge and attitude towards food safety as well as consumers’ intention to purchase night market food precisely food containing poultry based on food hygiene practice of food handlers in two different states i.e. Selangor and Kuala Lum...

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Main Authors: Lieong, Sook Theng, Siti Aisyah Mohammed Adnan, Normardiana Mohammad Jaafar, Siti Nur’afifah Jaafar, Norainy Mahyudin
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:http://journalarticle.ukm.my/12369/
http://journalarticle.ukm.my/12369/
http://journalarticle.ukm.my/12369/1/46_03_17.pdf
id ukm-12369
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spelling ukm-123692018-11-30T11:13:01Z http://journalarticle.ukm.my/12369/ Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states Lieong, Sook Theng Siti Aisyah Mohammed Adnan, Normardiana Mohammad Jaafar, Siti Nur’afifah Jaafar, Norainy Mahyudin, This study was conducted to compare the level of consumers’ knowledge and attitude towards food safety as well as consumers’ intention to purchase night market food precisely food containing poultry based on food hygiene practice of food handlers in two different states i.e. Selangor and Kuala Lumpur. Selangor represents a state with high food poisoning cases while Kuala Lumpur has low food poisoning cases. Two hundred night market consumers for each sampling location were approached. Data was statistically analyzed using SPSS program version 20.0. Generally, respondents’ knowledge of food safety score was significantly different for consumers in Kuala Lumpur (M=14.37, SD=3.75) and Selangor (M=15.10, SD=3.36), (t=2.107, df=429) at p<0.05. Analysis also showed that there were significant differences in the attitude score among consumers in Kuala Lumpur (M=4.71, SD=0.39) and Selangor (M=4.48, SD=0.28), (t=7.085, df=414) at p<0.05. Results revealed that consumers’ intention to purchase night market food in Selangor and Kuala Lumpur are statistically different depending on food handlers’ practices (e.g. tasting food using fingers and hand palm, wear nail polish, touch cooked food with bare hands and etc.) This empirical study served status of consumers’ knowledge, attitude and intention to purchase regarding food safety which could be applied to implement repeated food safety education programs to improve quality of life in local communities. Penerbit Universiti Kebangsaan Malaysia 2017-10 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/12369/1/46_03_17.pdf Lieong, Sook Theng and Siti Aisyah Mohammed Adnan, and Normardiana Mohammad Jaafar, and Siti Nur’afifah Jaafar, and Norainy Mahyudin, (2017) Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states. Malaysian Applied Biology, 46 (3). pp. 131-141. ISSN 0126-8643 http://mabjournal.com/index.php?option=com_content&view=article&id=674&catid=59:current-view&Itemid=56
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description This study was conducted to compare the level of consumers’ knowledge and attitude towards food safety as well as consumers’ intention to purchase night market food precisely food containing poultry based on food hygiene practice of food handlers in two different states i.e. Selangor and Kuala Lumpur. Selangor represents a state with high food poisoning cases while Kuala Lumpur has low food poisoning cases. Two hundred night market consumers for each sampling location were approached. Data was statistically analyzed using SPSS program version 20.0. Generally, respondents’ knowledge of food safety score was significantly different for consumers in Kuala Lumpur (M=14.37, SD=3.75) and Selangor (M=15.10, SD=3.36), (t=2.107, df=429) at p<0.05. Analysis also showed that there were significant differences in the attitude score among consumers in Kuala Lumpur (M=4.71, SD=0.39) and Selangor (M=4.48, SD=0.28), (t=7.085, df=414) at p<0.05. Results revealed that consumers’ intention to purchase night market food in Selangor and Kuala Lumpur are statistically different depending on food handlers’ practices (e.g. tasting food using fingers and hand palm, wear nail polish, touch cooked food with bare hands and etc.) This empirical study served status of consumers’ knowledge, attitude and intention to purchase regarding food safety which could be applied to implement repeated food safety education programs to improve quality of life in local communities.
format Article
author Lieong, Sook Theng
Siti Aisyah Mohammed Adnan,
Normardiana Mohammad Jaafar,
Siti Nur’afifah Jaafar,
Norainy Mahyudin,
spellingShingle Lieong, Sook Theng
Siti Aisyah Mohammed Adnan,
Normardiana Mohammad Jaafar,
Siti Nur’afifah Jaafar,
Norainy Mahyudin,
Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states
author_facet Lieong, Sook Theng
Siti Aisyah Mohammed Adnan,
Normardiana Mohammad Jaafar,
Siti Nur’afifah Jaafar,
Norainy Mahyudin,
author_sort Lieong, Sook Theng
title Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states
title_short Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states
title_full Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states
title_fullStr Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states
title_full_unstemmed Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states
title_sort comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2017
url http://journalarticle.ukm.my/12369/
http://journalarticle.ukm.my/12369/
http://journalarticle.ukm.my/12369/1/46_03_17.pdf
first_indexed 2023-09-18T20:02:27Z
last_indexed 2023-09-18T20:02:27Z
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