Food choice motives, overall attitudes and purchase intentions towards fresh fabricated beef at Kuala Terengganu
Fabricated beef was known as a famous ingredient among the community in Kuala Terengganu and there was a few characteristic were chosen when purchasing it. This research is aimed to study consumers’ food choice motives, overall attitude and purchase intention toward fabricating beef meat. The co...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/12370/ http://journalarticle.ukm.my/12370/ http://journalarticle.ukm.my/12370/1/46_03_18.pdf |
