Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology

There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind...

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Main Authors:	Hidayat, Dasrun, Kuswarno, Engkus, Zubair, Feliza, Hafiar, Hanny
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13104/ http://journalarticle.ukm.my/13104/ http://journalarticle.ukm.my/13104/1/19092-85435-1-PB.pdf

id	ukm-13104
recordtype	eprints
spelling	ukm-131042019-07-06T21:06:20Z http://journalarticle.ukm.my/13104/ Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology Hidayat, Dasrun Kuswarno, Engkus Zubair, Feliza Hafiar, Hanny There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind this study with a locus of cultural research with a public relations theory approach. To answer the purpose of research, interviews and observation were used by involving all customary devices in the Village Banjar Negeri Lampung Province Indonesia. The study found that the behavior of Jakhu Suku communications in carrying out cultural activities begins with pekhsiapan (preparation), khencana (planning), lestakhi (execution), penghengok (support) and penghanggum (trust). All the Jakhu Suku cultural concepts are relevant to the communication planning components including Insight, Strategic Programs, Implementation Programs, Action, and Reputation (the IPPAR model). The Jakhu Suku culture can be referred to as a component of cultural-based public relations communication behavior. This component can be applied in the context of corporate, government and non-government public relations. Public relations companies and governments are profit-oriented, while non-government-based nonprofits such as culture are found in community groups or communities. The communication behavior component of the IPPAR model can be classified as a component of ethnography public relations. The methodology focuses on culture-based public relations communication behavior. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13104/1/19092-85435-1-PB.pdf Hidayat, Dasrun and Kuswarno, Engkus and Zubair, Feliza and Hafiar, Hanny (2018) Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (3). pp. 56-72. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1086
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind this study with a locus of cultural research with a public relations theory approach. To answer the purpose of research, interviews and observation were used by involving all customary devices in the Village Banjar Negeri Lampung Province Indonesia. The study found that the behavior of Jakhu Suku communications in carrying out cultural activities begins with pekhsiapan (preparation), khencana (planning), lestakhi (execution), penghengok (support) and penghanggum (trust). All the Jakhu Suku cultural concepts are relevant to the communication planning components including Insight, Strategic Programs, Implementation Programs, Action, and Reputation (the IPPAR model). The Jakhu Suku culture can be referred to as a component of cultural-based public relations communication behavior. This component can be applied in the context of corporate, government and non-government public relations. Public relations companies and governments are profit-oriented, while non-government-based nonprofits such as culture are found in community groups or communities. The communication behavior component of the IPPAR model can be classified as a component of ethnography public relations. The methodology focuses on culture-based public relations communication behavior.
format	Article
author	Hidayat, Dasrun Kuswarno, Engkus Zubair, Feliza Hafiar, Hanny
spellingShingle	Hidayat, Dasrun Kuswarno, Engkus Zubair, Feliza Hafiar, Hanny Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
author_facet	Hidayat, Dasrun Kuswarno, Engkus Zubair, Feliza Hafiar, Hanny
author_sort	Hidayat, Dasrun
title	Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
title_short	Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
title_full	Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
title_fullStr	Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
title_full_unstemmed	Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
title_sort	public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/13104/ http://journalarticle.ukm.my/13104/ http://journalarticle.ukm.my/13104/1/19092-85435-1-PB.pdf
first_indexed	2023-09-18T20:04:06Z
last_indexed	2023-09-18T20:04:06Z
_version_	1777407042997190656

Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology

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