Urban toys as a new alternative media to promote Indonesian culture

There is a phenomenon in Indonesian society which is currently more interested in popular culture, such as from Korea, Japan, USA and other developed countries. This is also the impact of aggresive promotions from developed countries’ popular culture through film, music, drama and other media. One o...

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Main Authors:	Oktaviani, Rani Chandra, Ichwan, Fadlin Nur
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13159/ http://journalarticle.ukm.my/13159/ http://journalarticle.ukm.my/13159/1/30021-92218-1-PB.pdf

id	ukm-13159
recordtype	eprints
spelling	ukm-131592019-07-13T11:43:22Z http://journalarticle.ukm.my/13159/ Urban toys as a new alternative media to promote Indonesian culture Oktaviani, Rani Chandra Ichwan, Fadlin Nur There is a phenomenon in Indonesian society which is currently more interested in popular culture, such as from Korea, Japan, USA and other developed countries. This is also the impact of aggresive promotions from developed countries’ popular culture through film, music, drama and other media. One of the popular culture products that also entered Indonesia is urban toys. In the midst of urban toys, the emergence of an Indonesian urban toy designer who joined the community with the name IAT (Indonesian Art Toys) has placed idealism on their artworks to promote Indonesian culture through urban toys. By bringing the culture in the mirror theory, supported by the concept of promotion mix, toy literature and communication, and using qualitative methodology, this research aims to analyze and explore the position, strength and weakness of urban toys as a new alternative media for promoting Indonesian culture. The results show that urban toys hold the position as products as well as a media for cultural promotion. The strength of this culture of media promotion lies in the combination of visualization of traditional cultural artifacts with packaging of pop culture, so that it has added value and opens up new market segments. However, currently the work of urban toys has not been produced on a mass scale by producers, because it is still produced by artists individually. This study concludes that urban toys can play a role as a new alternative media for the culture of visual communication and bring national cultural identity. Penerbit Universiti Kebangsaan Malaysia 2018-12 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13159/1/30021-92218-1-PB.pdf Oktaviani, Rani Chandra and Ichwan, Fadlin Nur (2018) Urban toys as a new alternative media to promote Indonesian culture. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (4). pp. 303-318. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1129
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	There is a phenomenon in Indonesian society which is currently more interested in popular culture, such as from Korea, Japan, USA and other developed countries. This is also the impact of aggresive promotions from developed countries’ popular culture through film, music, drama and other media. One of the popular culture products that also entered Indonesia is urban toys. In the midst of urban toys, the emergence of an Indonesian urban toy designer who joined the community with the name IAT (Indonesian Art Toys) has placed idealism on their artworks to promote Indonesian culture through urban toys. By bringing the culture in the mirror theory, supported by the concept of promotion mix, toy literature and communication, and using qualitative methodology, this research aims to analyze and explore the position, strength and weakness of urban toys as a new alternative media for promoting Indonesian culture. The results show that urban toys hold the position as products as well as a media for cultural promotion. The strength of this culture of media promotion lies in the combination of visualization of traditional cultural artifacts with packaging of pop culture, so that it has added value and opens up new market segments. However, currently the work of urban toys has not been produced on a mass scale by producers, because it is still produced by artists individually. This study concludes that urban toys can play a role as a new alternative media for the culture of visual communication and bring national cultural identity.
format	Article
author	Oktaviani, Rani Chandra Ichwan, Fadlin Nur
spellingShingle	Oktaviani, Rani Chandra Ichwan, Fadlin Nur Urban toys as a new alternative media to promote Indonesian culture
author_facet	Oktaviani, Rani Chandra Ichwan, Fadlin Nur
author_sort	Oktaviani, Rani Chandra
title	Urban toys as a new alternative media to promote Indonesian culture
title_short	Urban toys as a new alternative media to promote Indonesian culture
title_full	Urban toys as a new alternative media to promote Indonesian culture
title_fullStr	Urban toys as a new alternative media to promote Indonesian culture
title_full_unstemmed	Urban toys as a new alternative media to promote Indonesian culture
title_sort	urban toys as a new alternative media to promote indonesian culture
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/13159/ http://journalarticle.ukm.my/13159/ http://journalarticle.ukm.my/13159/1/30021-92218-1-PB.pdf
first_indexed	2023-09-18T20:04:14Z
last_indexed	2023-09-18T20:04:14Z
_version_	1777407050990485504

Urban toys as a new alternative media to promote Indonesian culture

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