A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka
A ‘nation branding’ project disseminates the reputation of a country, just as a company’s or product’s brand image is created through advertising and branding. This reputation has a profound impact on a country’s image and the way it is perceived. Increasingly countries are reinventing themselves an...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
|
| Online Access: | http://journalarticle.ukm.my/13170/ http://journalarticle.ukm.my/13170/ http://journalarticle.ukm.my/13170/1/30842-98933-1-PB.pdf |
| id |
ukm-13170 |
|---|---|
| recordtype |
eprints |
| spelling |
ukm-131702019-07-21T12:20:34Z http://journalarticle.ukm.my/13170/ A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka Shazlin Amir Hamzah, A ‘nation branding’ project disseminates the reputation of a country, just as a company’s or product’s brand image is created through advertising and branding. This reputation has a profound impact on a country’s image and the way it is perceived. Increasingly countries are reinventing themselves and, in each time, repackaging its symbolisms for both internal and external audiences. This is essentially a nation branding effort that utilises symbols like colours, the national flower, the national anthem, military uniforms, medallions, rituals and patriotic songs. Radio Malaya, which began broadcasting in 1946, gradually developed into an arm for the propagation public service announcements, news, documentaries, interviews apart from music and songs upon the Federation of Malaya’s independence in 1957. With the establishment of Orkes Radio Malaya in 1961, popular patriotic songs began airing earnestly. This marks the beginning of the government’s intent in branding a national identity and making it identifiable in a sonic manner. This paper discusses the role of the popular patriotic song Tanah Pusaka (1964), in the process of branding the nation through the radio. It focuses on the importance of branding disseminated through the repetition of symbols in songs via the radio. The salient symbols and narrative of collective history embodied in this song are important in maintaining the survival and resilience of the ethnic that share the same collective history. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13170/1/30842-98933-1-PB.pdf Shazlin Amir Hamzah, (2019) A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (1). pp. 90-102. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1165 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Kebangasaan Malaysia |
| building |
UKM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
A ‘nation branding’ project disseminates the reputation of a country, just as a company’s or product’s brand image is created through advertising and branding. This reputation has a profound impact on a country’s image and the way it is perceived. Increasingly countries are reinventing themselves and, in each time, repackaging its symbolisms for both internal and external audiences. This is essentially a nation branding effort that utilises symbols like colours, the national flower, the national anthem, military uniforms, medallions, rituals and patriotic songs. Radio Malaya, which began broadcasting in 1946, gradually developed into an arm for the propagation public service announcements, news, documentaries, interviews apart from music and songs upon the Federation of Malaya’s independence in 1957. With the establishment of Orkes Radio Malaya in 1961, popular patriotic songs began airing earnestly. This marks the beginning of the government’s intent in branding a national identity and making it identifiable in a sonic manner. This paper discusses the role of the popular patriotic song Tanah Pusaka (1964), in the process of branding the nation through the radio. It focuses on the importance of branding disseminated through the repetition of symbols in songs via the radio. The salient symbols and narrative of collective history embodied in this song are important in maintaining the survival and resilience of the ethnic that share the same collective history. |
| format |
Article |
| author |
Shazlin Amir Hamzah, |
| spellingShingle |
Shazlin Amir Hamzah, A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka |
| author_facet |
Shazlin Amir Hamzah, |
| author_sort |
Shazlin Amir Hamzah, |
| title |
A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka |
| title_short |
A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka |
| title_full |
A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka |
| title_fullStr |
A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka |
| title_full_unstemmed |
A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka |
| title_sort |
malaysian nation brand: the dissemination of it by radio malaya via the song tanah pusaka |
| publisher |
Penerbit Universiti Kebangsaan Malaysia |
| publishDate |
2019 |
| url |
http://journalarticle.ukm.my/13170/ http://journalarticle.ukm.my/13170/ http://journalarticle.ukm.my/13170/1/30842-98933-1-PB.pdf |
| first_indexed |
2023-09-18T20:04:15Z |
| last_indexed |
2023-09-18T20:04:15Z |
| _version_ |
1777407052613681152 |