Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours

Media literacy can be defined as the ability to access, assay, create, and interpret media messages which are therefore able to impact the beliefs and practices of their audience towards specific topics. In the field of health communications, the effects of media literacy can often be seen as the pr...

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Main Authors:	Arya Dharma Shinta, Mohd Azul Mohamad Salleh, Mohd. Nor Shahizan Ali
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13174/ http://journalarticle.ukm.my/13174/ http://journalarticle.ukm.my/13174/1/31177-98951-1-PB.pdf

id	ukm-13174
recordtype	eprints
spelling	ukm-131742019-07-21T12:56:39Z http://journalarticle.ukm.my/13174/ Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours Arya Dharma Shinta, Mohd Azul Mohamad Salleh, Mohd. Nor Shahizan Ali, Media literacy can be defined as the ability to access, assay, create, and interpret media messages which are therefore able to impact the beliefs and practices of their audience towards specific topics. In the field of health communications, the effects of media literacy can often be seen as the predisposing factor for health information acceptance towards preventive behaviours. Meanwhile, there are several moderating factors which could act as changing agents for media literacy so that it becomes the reinforcing factor and increases the resultant outcome of preventive behaviours. The initial focus of this study was to analyse the moderating factor of media literacy in regards to the cervical cancer preventive behaviour model by using PLS-SEM with smartPLS 3.0 statistical software. The analysis was conducted among 506 respondents with a formative research design. The findings indicated that the indirect effect of media literacy towards preventive behaviours, (p-value 0.038) with the level of education as a moderating factor (R2 0.14), significantly influenced the interactions occurring in the whole construct of the model. The result of the study is that level of education is revealed to have a significant effect as a moderating factor towards the acceptance of health information and media literacy in general, which in turn enhances the preventive behaviours on cervical cancer issues. These findings confirm that higher education is associated with ancillary benefits, one of which is the understanding of health issues and the resulting improved preventive behaviour outcomes. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13174/1/31177-98951-1-PB.pdf Arya Dharma Shinta, and Mohd Azul Mohamad Salleh, and Mohd. Nor Shahizan Ali, (2019) Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (1). pp. 156-170. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1165
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Media literacy can be defined as the ability to access, assay, create, and interpret media messages which are therefore able to impact the beliefs and practices of their audience towards specific topics. In the field of health communications, the effects of media literacy can often be seen as the predisposing factor for health information acceptance towards preventive behaviours. Meanwhile, there are several moderating factors which could act as changing agents for media literacy so that it becomes the reinforcing factor and increases the resultant outcome of preventive behaviours. The initial focus of this study was to analyse the moderating factor of media literacy in regards to the cervical cancer preventive behaviour model by using PLS-SEM with smartPLS 3.0 statistical software. The analysis was conducted among 506 respondents with a formative research design. The findings indicated that the indirect effect of media literacy towards preventive behaviours, (p-value 0.038) with the level of education as a moderating factor (R2 0.14), significantly influenced the interactions occurring in the whole construct of the model. The result of the study is that level of education is revealed to have a significant effect as a moderating factor towards the acceptance of health information and media literacy in general, which in turn enhances the preventive behaviours on cervical cancer issues. These findings confirm that higher education is associated with ancillary benefits, one of which is the understanding of health issues and the resulting improved preventive behaviour outcomes.
format	Article
author	Arya Dharma Shinta, Mohd Azul Mohamad Salleh, Mohd. Nor Shahizan Ali,
spellingShingle	Arya Dharma Shinta, Mohd Azul Mohamad Salleh, Mohd. Nor Shahizan Ali, Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
author_facet	Arya Dharma Shinta, Mohd Azul Mohamad Salleh, Mohd. Nor Shahizan Ali,
author_sort	Arya Dharma Shinta,
title	Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_short	Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_full	Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_fullStr	Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_full_unstemmed	Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_sort	analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2019
url	http://journalarticle.ukm.my/13174/ http://journalarticle.ukm.my/13174/ http://journalarticle.ukm.my/13174/1/31177-98951-1-PB.pdf
first_indexed	2023-09-18T20:04:16Z
last_indexed	2023-09-18T20:04:16Z
_version_	1777407053199835136

Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours

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