The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery

In Agricultural Extension Services (AES), radio plays a role in situational problems like insufficient infor-mation delivery. Radio not only helps farmers in acquiring information, but also creates a tendency for farmers to deal with informational interaction and to stay connected with the problem....

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Main Authors:	Idris Ismail, Rosidayu Sabran, Mohd Yahya Mohamed Ariffin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13207/ http://journalarticle.ukm.my/13207/ http://journalarticle.ukm.my/13207/1/33436-104718-1-PB.pdf

id	ukm-13207
recordtype	eprints
spelling	ukm-132072019-07-25T21:55:12Z http://journalarticle.ukm.my/13207/ The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery Idris Ismail, Rosidayu Sabran, Mohd Yahya Mohamed Ariffin, In Agricultural Extension Services (AES), radio plays a role in situational problems like insufficient infor-mation delivery. Radio not only helps farmers in acquiring information, but also creates a tendency for farmers to deal with informational interaction and to stay connected with the problem. For that rea-son, under structural governance reforms such as decentralisation, radio is expected to have an influ-ence on farmers’ actual perception and opinion in minimising the problem when used in the AES infor-mational delivery process. Drawing upon the Situational Theory Problem Solving (STOPS), this study seeks to determine the role of radio in problem solving (RIPS) on the perceptual situation variables which include problem recognition, constraint recognition, involvement recognition, and referent cri-terion towards solving insufficient information delivery. A total of 400 farmers within AES or the “Rice Bowl” area of Northern Malaysia participated in answering the questionnaire. Data was analysed using the Structural Equation Modelling (SEM). The findings reveal that RIPS plays an important role in influ-encing farmers’ problem recognition, involvement recognition, and referent criterion apart from re-ducing their constraint. As a result, all of the four hypothesised relationships proposed in the study’s conceptual model were significant and supported. Hence, RIPS can now be considered as a joint ele-ment in public communication strategy to deal and solve insufficient information delivery for Malay-sia’s AES. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13207/1/33436-104718-1-PB.pdf Idris Ismail, and Rosidayu Sabran, and Mohd Yahya Mohamed Ariffin, (2019) The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (2). pp. 331-345. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1200
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	In Agricultural Extension Services (AES), radio plays a role in situational problems like insufficient infor-mation delivery. Radio not only helps farmers in acquiring information, but also creates a tendency for farmers to deal with informational interaction and to stay connected with the problem. For that rea-son, under structural governance reforms such as decentralisation, radio is expected to have an influ-ence on farmers’ actual perception and opinion in minimising the problem when used in the AES infor-mational delivery process. Drawing upon the Situational Theory Problem Solving (STOPS), this study seeks to determine the role of radio in problem solving (RIPS) on the perceptual situation variables which include problem recognition, constraint recognition, involvement recognition, and referent cri-terion towards solving insufficient information delivery. A total of 400 farmers within AES or the “Rice Bowl” area of Northern Malaysia participated in answering the questionnaire. Data was analysed using the Structural Equation Modelling (SEM). The findings reveal that RIPS plays an important role in influ-encing farmers’ problem recognition, involvement recognition, and referent criterion apart from re-ducing their constraint. As a result, all of the four hypothesised relationships proposed in the study’s conceptual model were significant and supported. Hence, RIPS can now be considered as a joint ele-ment in public communication strategy to deal and solve insufficient information delivery for Malay-sia’s AES.
format	Article
author	Idris Ismail, Rosidayu Sabran, Mohd Yahya Mohamed Ariffin,
spellingShingle	Idris Ismail, Rosidayu Sabran, Mohd Yahya Mohamed Ariffin, The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery
author_facet	Idris Ismail, Rosidayu Sabran, Mohd Yahya Mohamed Ariffin,
author_sort	Idris Ismail,
title	The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery
title_short	The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery
title_full	The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery
title_fullStr	The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery
title_full_unstemmed	The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery
title_sort	influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2019
url	http://journalarticle.ukm.my/13207/ http://journalarticle.ukm.my/13207/ http://journalarticle.ukm.my/13207/1/33436-104718-1-PB.pdf
first_indexed	2023-09-18T20:04:21Z
last_indexed	2023-09-18T20:04:21Z
_version_	1777407058042159104

The influence of radio in enhancing farmers’ perceptual situation in problem solving towards insufficient information delivery

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