LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies

Past literature has increasingly highlighted the importance of understanding people’s emotional responses towards the characteristics of everything that has points of interactions with the people. Ever since it was introduced, research relating the emotional responses to the economic power of indust...

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Main Authors:	Anitawati Mohd Lokman, Shamsiah Abd Kadir, Saidatul Rahah Hamidi, Shuhaida Mohamed Shuhidan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13212/ http://journalarticle.ukm.my/13212/ http://journalarticle.ukm.my/13212/1/33517-104721-1-PB.pdf

id	ukm-13212
recordtype	eprints
spelling	ukm-132122019-07-25T22:03:38Z http://journalarticle.ukm.my/13212/ LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies Anitawati Mohd Lokman, Shamsiah Abd Kadir, Saidatul Rahah Hamidi, Shuhaida Mohamed Shuhidan, Past literature has increasingly highlighted the importance of understanding people’s emotional responses towards the characteristics of everything that has points of interactions with the people. Ever since it was introduced, research relating the emotional responses to the economic power of industrial products, hospitality services, as well as employees’ or peoples’ productivity has been expanding. This paper presents a model called Lokman’s Emotion and Importance Quadrant (LEIQ)™, which was built based on axes of emotion vs. importance, to investigate emotion and the importance of the influential factors of the emotion. The paper presents two case studies; i) Employee’s Happiness, ii) Student’s Well-being, with the implementation of LEIQ™ to showcase the process to discover the indicators that affect people’s emotion, and its importance to the people in the effort to provide information to the leaders or management advocates for their strategic decision-making in ensuring well-being and Quality of Life (QoL). Both case studies have enabled the research to understand factors that affect Employee’s Happiness and Student’s Well-being, and how it is important to them. The effective use of this model could facilitate decision makers in an organisation, community, society, and even a nation at large to gain knowledge and devise correct strategies to boost people’s well-being, promoting more positive emotion, and ultimately upsurge productivity and QoL of the people. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13212/1/33517-104721-1-PB.pdf Anitawati Mohd Lokman, and Shamsiah Abd Kadir, and Saidatul Rahah Hamidi, and Shuhaida Mohamed Shuhidan, (2019) LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (2). pp. 412-430. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1200
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Past literature has increasingly highlighted the importance of understanding people’s emotional responses towards the characteristics of everything that has points of interactions with the people. Ever since it was introduced, research relating the emotional responses to the economic power of industrial products, hospitality services, as well as employees’ or peoples’ productivity has been expanding. This paper presents a model called Lokman’s Emotion and Importance Quadrant (LEIQ)™, which was built based on axes of emotion vs. importance, to investigate emotion and the importance of the influential factors of the emotion. The paper presents two case studies; i) Employee’s Happiness, ii) Student’s Well-being, with the implementation of LEIQ™ to showcase the process to discover the indicators that affect people’s emotion, and its importance to the people in the effort to provide information to the leaders or management advocates for their strategic decision-making in ensuring well-being and Quality of Life (QoL). Both case studies have enabled the research to understand factors that affect Employee’s Happiness and Student’s Well-being, and how it is important to them. The effective use of this model could facilitate decision makers in an organisation, community, society, and even a nation at large to gain knowledge and devise correct strategies to boost people’s well-being, promoting more positive emotion, and ultimately upsurge productivity and QoL of the people.
format	Article
author	Anitawati Mohd Lokman, Shamsiah Abd Kadir, Saidatul Rahah Hamidi, Shuhaida Mohamed Shuhidan,
spellingShingle	Anitawati Mohd Lokman, Shamsiah Abd Kadir, Saidatul Rahah Hamidi, Shuhaida Mohamed Shuhidan, LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies
author_facet	Anitawati Mohd Lokman, Shamsiah Abd Kadir, Saidatul Rahah Hamidi, Shuhaida Mohamed Shuhidan,
author_sort	Anitawati Mohd Lokman,
title	LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies
title_short	LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies
title_full	LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies
title_fullStr	LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies
title_full_unstemmed	LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies
title_sort	leiq™ as an emotion and importance model for qol: fundamentals and case studies
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2019
url	http://journalarticle.ukm.my/13212/ http://journalarticle.ukm.my/13212/ http://journalarticle.ukm.my/13212/1/33517-104721-1-PB.pdf
first_indexed	2023-09-18T20:04:21Z
last_indexed	2023-09-18T20:04:21Z
_version_	1777407058766725120

LEIQ™ as an emotion and importance model for QoL: fundamentals and case studies

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