Investigating the measurement of consumers’ electronic word-of-mouth (E-WOM), intrinsic and extrinsic motives, and satisfaction of Islamic insurance (Takaful)
The Islamic Insurance (Takaful) industry has been established in Malaysia since the 80s yet people, even Muslims, prefer to choose conventional insurance which has caused the growth of the Takaful industry to be lower than conventional insurance. The reason being that consumers receive minimal elect...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13213/ http://journalarticle.ukm.my/13213/ http://journalarticle.ukm.my/13213/1/33435-104708-1-PB.pdf |