The role of celebrity radio DJs in contemporary radio industry: a case study of Prambors network
In music radio broadcasts, radio DJs play an important role in the success of broadcast programs. The words and expressions used are very important in building relationships with the listener. As a form of business development, Prambors Radio forms a network that broadcasts homogeneous content simul...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13481/ http://journalarticle.ukm.my/13481/ http://journalarticle.ukm.my/13481/1/23420-110208-1-PB.pdf |