Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation

Television messages are one of the essential means to disseminate polio messages in the prevention of infectious diseases. However, little is known about the hegemony of political actors specifically government in power over televised health content and its impact on people’s perceptions to adopt or...

Full description

Bibliographic Details
Main Authors:	Nizamani, Farheen Qasim, Siti Zanariah Ahmad Ishak, Nizamani, Muhammad Qasim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13495/ http://journalarticle.ukm.my/13495/ http://journalarticle.ukm.my/13495/1/35204-110545-1-PB.pdf

id	ukm-13495
recordtype	eprints
spelling	ukm-134952019-10-09T21:19:27Z http://journalarticle.ukm.my/13495/ Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation Nizamani, Farheen Qasim Siti Zanariah Ahmad Ishak, Nizamani, Muhammad Qasim Television messages are one of the essential means to disseminate polio messages in the prevention of infectious diseases. However, little is known about the hegemony of political actors specifically government in power over televised health content and its impact on people’s perceptions to adopt or reject a health attitude, particularly in developing countries. Theoretically, Bandura in his social cognitive theory (1997) has examined the change in mind-sets through observational learning, media and social surroundings. However, his research lacks to underline state dominancy over people’s health decisions with reference to political leadership. This study fills the gap by critically investigating political factors that obstruct Pakistani television channels to disseminate productive and informative polio messages, for boosting self-efficacy among lower middle class Jamshoro parents, thus encouraging them to vaccinate their children against polio in Sindh province of Pakistan. The methodological approach employs critical paradigm with qualitative investigation through in-depth interviews. Low level of awareness, less credibility of television channels and political hegemony over health messages contributed and enlarged self-efficacy to collective efficacy of political actors during findings of this research study as a new domain in social cognitive theory. In addition, this research sheds light by critically analysing the elements of corruption, unaccountability and lack of transparency involved in ineffective televised polio messages in developing nations as Pakistan, opening a space for policy makers and television officials for a positive health change in designing health awareness campaigns. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13495/1/35204-110545-1-PB.pdf Nizamani, Farheen Qasim and Siti Zanariah Ahmad Ishak, and Nizamani, Muhammad Qasim (2019) Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (3). pp. 300-315. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1210
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Television messages are one of the essential means to disseminate polio messages in the prevention of infectious diseases. However, little is known about the hegemony of political actors specifically government in power over televised health content and its impact on people’s perceptions to adopt or reject a health attitude, particularly in developing countries. Theoretically, Bandura in his social cognitive theory (1997) has examined the change in mind-sets through observational learning, media and social surroundings. However, his research lacks to underline state dominancy over people’s health decisions with reference to political leadership. This study fills the gap by critically investigating political factors that obstruct Pakistani television channels to disseminate productive and informative polio messages, for boosting self-efficacy among lower middle class Jamshoro parents, thus encouraging them to vaccinate their children against polio in Sindh province of Pakistan. The methodological approach employs critical paradigm with qualitative investigation through in-depth interviews. Low level of awareness, less credibility of television channels and political hegemony over health messages contributed and enlarged self-efficacy to collective efficacy of political actors during findings of this research study as a new domain in social cognitive theory. In addition, this research sheds light by critically analysing the elements of corruption, unaccountability and lack of transparency involved in ineffective televised polio messages in developing nations as Pakistan, opening a space for policy makers and television officials for a positive health change in designing health awareness campaigns.
format	Article
author	Nizamani, Farheen Qasim Siti Zanariah Ahmad Ishak, Nizamani, Muhammad Qasim
spellingShingle	Nizamani, Farheen Qasim Siti Zanariah Ahmad Ishak, Nizamani, Muhammad Qasim Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation
author_facet	Nizamani, Farheen Qasim Siti Zanariah Ahmad Ishak, Nizamani, Muhammad Qasim
author_sort	Nizamani, Farheen Qasim
title	Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation
title_short	Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation
title_full	Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation
title_fullStr	Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation
title_full_unstemmed	Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation
title_sort	political factors affecting parents’ perceptions on televised polio messages in sindh, pakistan: a critical investigation
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2019
url	http://journalarticle.ukm.my/13495/ http://journalarticle.ukm.my/13495/ http://journalarticle.ukm.my/13495/1/35204-110545-1-PB.pdf
first_indexed	2023-09-18T20:04:59Z
last_indexed	2023-09-18T20:04:59Z
_version_	1777407098532921344

Political factors affecting parents’ perceptions on televised polio messages in Sindh, Pakistan: a critical investigation

Similar Items