Family disposition related to media literacy for advertisements of children's snacks in the media

The study on media literacy generally focuses on content about pornography and violence but does not pay as much attention to advertising. The practical implications of this study are the emergence of critical and analytical attitudes in accepting exposure to children's snack advertisements, es...

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Main Authors:	Angeliqa, Fitria, Sarwono, Billy K.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13919/ http://journalarticle.ukm.my/13919/ http://journalarticle.ukm.my/13919/1/27655-116303-1-PB.pdf

id	ukm-13919
recordtype	eprints
spelling	ukm-139192020-01-13T00:11:23Z http://journalarticle.ukm.my/13919/ Family disposition related to media literacy for advertisements of children's snacks in the media Angeliqa, Fitria Sarwono, Billy K. The study on media literacy generally focuses on content about pornography and violence but does not pay as much attention to advertising. The practical implications of this study are the emergence of critical and analytical attitudes in accepting exposure to children's snack advertisements, especially those containing hazardous materials. This research has theoretical implications in filling the media literacy studies' gap that rarely aims at the content of children's snack advertisements. This study identifies parental—particularly mothers—disposition as part of an effort to literacy in the family. The role of parents is essential for the children's internalization of perspective. Parents can utilize children to understand the messages behind the snack advertisements. Applying the theory of habitus by Pierre Bourdieu, and the concept of street food as a product category of children snacks, and media literacy, this study takes a post-positivist paradigm. The data are obtained from a survey towards 285 parents in five cities in Indonesia (Jakarta, Bogor, Depok, Tangerang, Bekasi), and in-depth interviews were conducted with two mothers who have kids in elementary degree school. The results are the descriptions of dispositions given by the parents to their children relative to snack advertisements so that they can criticize and discuss what snacks should or should not be consumed by children. Furthermore, children have their own set of knowledge and set of attitudes about snacks that can cause health problems. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13919/1/27655-116303-1-PB.pdf Angeliqa, Fitria and Sarwono, Billy K. (2019) Family disposition related to media literacy for advertisements of children's snacks in the media. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (4). pp. 258-271. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1235
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The study on media literacy generally focuses on content about pornography and violence but does not pay as much attention to advertising. The practical implications of this study are the emergence of critical and analytical attitudes in accepting exposure to children's snack advertisements, especially those containing hazardous materials. This research has theoretical implications in filling the media literacy studies' gap that rarely aims at the content of children's snack advertisements. This study identifies parental—particularly mothers—disposition as part of an effort to literacy in the family. The role of parents is essential for the children's internalization of perspective. Parents can utilize children to understand the messages behind the snack advertisements. Applying the theory of habitus by Pierre Bourdieu, and the concept of street food as a product category of children snacks, and media literacy, this study takes a post-positivist paradigm. The data are obtained from a survey towards 285 parents in five cities in Indonesia (Jakarta, Bogor, Depok, Tangerang, Bekasi), and in-depth interviews were conducted with two mothers who have kids in elementary degree school. The results are the descriptions of dispositions given by the parents to their children relative to snack advertisements so that they can criticize and discuss what snacks should or should not be consumed by children. Furthermore, children have their own set of knowledge and set of attitudes about snacks that can cause health problems.
format	Article
author	Angeliqa, Fitria Sarwono, Billy K.
spellingShingle	Angeliqa, Fitria Sarwono, Billy K. Family disposition related to media literacy for advertisements of children's snacks in the media
author_facet	Angeliqa, Fitria Sarwono, Billy K.
author_sort	Angeliqa, Fitria
title	Family disposition related to media literacy for advertisements of children's snacks in the media
title_short	Family disposition related to media literacy for advertisements of children's snacks in the media
title_full	Family disposition related to media literacy for advertisements of children's snacks in the media
title_fullStr	Family disposition related to media literacy for advertisements of children's snacks in the media
title_full_unstemmed	Family disposition related to media literacy for advertisements of children's snacks in the media
title_sort	family disposition related to media literacy for advertisements of children's snacks in the media
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2019
url	http://journalarticle.ukm.my/13919/ http://journalarticle.ukm.my/13919/ http://journalarticle.ukm.my/13919/1/27655-116303-1-PB.pdf
first_indexed	2023-09-18T20:05:56Z
last_indexed	2023-09-18T20:05:56Z
_version_	1777407157639053312

Family disposition related to media literacy for advertisements of children's snacks in the media

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