Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film
The fragmented frames of a short film which comprise still images and signs can be visually explored in the representation of timing. The significance of such a visual representation can lead to the formation of synchronised discursive structures that reflect upon political and social time summons...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/14014/ http://journalarticle.ukm.my/14014/ http://journalarticle.ukm.my/14014/1/33408-115979-1-PB.pdf |
| Summary: | The fragmented frames of a short film which comprise still images and signs can be visually explored in the
representation of timing. The significance of such a visual representation can lead to the formation of synchronised
discursive structures that reflect upon political and social time summons in the past, present and future. The issue is
that the political and social agendas mapped with ideas of a pre-election campaign and synchronised with time
summons may indirectly provoke viewers’ perception of a social actor through semiotic implications. Using a single
component framework consisting of Kress and van Leeuwen’s (2006) grammar of visual design, representational
and viewer network and Hall’s (2006) reception theory, this study explores the way agency is targeted visually
towards the idea of a political change with pre-election sentiments of a prime minister. On one hand, through the
choice of images Tun Dr Mahathir’s past political successes are symbolically represented. On the other hand, he is
signified with message of ‘hope’ for a better future to his country and nation. |
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