A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia

Water service is usually taken for granted as important amenities with required levels needed, however little is known about how much consumers are willing to pay for particular water service levels. Improved water services should be based on the understanding built upon consumers’ choice and prefer...

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Main Authors:	Nur Syuhada Che Ibrahim, Mahirah Kamaludin, Nur Fatihah Shaari
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14130/ http://journalarticle.ukm.my/14130/ http://journalarticle.ukm.my/14130/1/jeko_53%282%29-16.pdf

id	ukm-14130
recordtype	eprints
spelling	ukm-141302020-02-06T13:45:28Z http://journalarticle.ukm.my/14130/ A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia Nur Syuhada Che Ibrahim, Mahirah Kamaludin, Nur Fatihah Shaari, Water service is usually taken for granted as important amenities with required levels needed, however little is known about how much consumers are willing to pay for particular water service levels. Improved water services should be based on the understanding built upon consumers’ choice and preferences. Thus, this study aims to estimate willingness to pay (WTP) of consumers in Terengganu, Malaysia for improvement in domestic water services. A choice experiment method was conducted to assess consumer preferences for water service attributes: i.e. water quality, water disruption, water pressure and water price. Primary data were collected using face-to-face interviews of structured questionnaire from a sample of residents in eight districts in Terengganu. A conditional logit model was carried out for data regression. The results showed significant willingness to pay (WTP) and the contribution of the level of education, age and income in supporting the specific attributes of water services improvements. Identifying the attributes and their prices based on consumers’ preferences would help water provider to recognize and deliver preferred water service attributes, effective water tariff policy for cost recovery and water service sustainability to consumers. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14130/1/jeko_53%282%29-16.pdf Nur Syuhada Che Ibrahim, and Mahirah Kamaludin, and Nur Fatihah Shaari, (2019) A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia. Jurnal Ekonomi Malaysia, 53 (2). pp. 1-15. ISSN 0127-1962 http://www.ukm.my/fep/jem/content/2019-2.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Water service is usually taken for granted as important amenities with required levels needed, however little is known about how much consumers are willing to pay for particular water service levels. Improved water services should be based on the understanding built upon consumers’ choice and preferences. Thus, this study aims to estimate willingness to pay (WTP) of consumers in Terengganu, Malaysia for improvement in domestic water services. A choice experiment method was conducted to assess consumer preferences for water service attributes: i.e. water quality, water disruption, water pressure and water price. Primary data were collected using face-to-face interviews of structured questionnaire from a sample of residents in eight districts in Terengganu. A conditional logit model was carried out for data regression. The results showed significant willingness to pay (WTP) and the contribution of the level of education, age and income in supporting the specific attributes of water services improvements. Identifying the attributes and their prices based on consumers’ preferences would help water provider to recognize and deliver preferred water service attributes, effective water tariff policy for cost recovery and water service sustainability to consumers.
format	Article
author	Nur Syuhada Che Ibrahim, Mahirah Kamaludin, Nur Fatihah Shaari,
spellingShingle	Nur Syuhada Che Ibrahim, Mahirah Kamaludin, Nur Fatihah Shaari, A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia
author_facet	Nur Syuhada Che Ibrahim, Mahirah Kamaludin, Nur Fatihah Shaari,
author_sort	Nur Syuhada Che Ibrahim,
title	A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia
title_short	A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia
title_full	A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia
title_fullStr	A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia
title_full_unstemmed	A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia
title_sort	discrete choice experiment to estimate public willingness to pay for attributes of water services in terengganu, malaysia
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2019
url	http://journalarticle.ukm.my/14130/ http://journalarticle.ukm.my/14130/ http://journalarticle.ukm.my/14130/1/jeko_53%282%29-16.pdf
first_indexed	2023-09-18T20:06:24Z
last_indexed	2023-09-18T20:06:24Z
_version_	1777407187818119168

A discrete choice experiment to estimate public willingness to pay for attributes of water services in Terengganu, Malaysia

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