Business strategies and competitive advantage factors in the electronics industry in Malaysia
This paper examines the relationship between business (generic) strategies and the competitive advantage factors of firms in the electronics industry. The paper also investigates the extent of influence of generic strategies on the competitive advantage factors. A structured questionnaire was develo...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2000
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| Online Access: | http://journalarticle.ukm.my/1740/ http://journalarticle.ukm.my/1740/ http://journalarticle.ukm.my/1740/1/1462-2743-1-SM.pdf |