Marketing Malaysia to the Middle East Tourists: towards a preferred inter-regional destinations
This paper attempts to demonstrate the importance of the Middle East market to the Malaysian tourism industry, to discuss their travel profiles and behavior, and finally to suggest strategies to better position Malaysia as the most preferred inter-regional destination among the Arab tourists. It is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Kajian Rantau Asia Barat
2009
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| Online Access: | http://journalarticle.ukm.my/177/ http://journalarticle.ukm.my/177/1/1.pdf |