Exploring consumers attitude towards web advertising and its influence on web ad usage in Malaysia
The digital age has already made significant changes to each of the elements of the promotion mix. Companies increasingly see the Internet as an important medium through which advertising messages can be directed towards consumers. In the 21st century, consumers have more control over advertising e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2010
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| Online Access: | http://journalarticle.ukm.my/1771/ http://journalarticle.ukm.my/1771/ http://journalarticle.ukm.my/1771/1/326-604-1-SM.pdf |