Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan

Probably the most basic tool of public relations is the media release. The purpose of media release is to be used by editors or the media people in preparing editorial for publication. A well-prepared release is required in order for it to be useful. This paper analyses the content of 420 media rele...

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Main Authors:	Mohd Yahya Mohamed Ariffin, Md. Sidin Ahmad Ishak
Format:	Article
Published:	2010
Online Access:	http://journalarticle.ukm.my/181/ http://journalarticle.ukm.my/181/

id	ukm-181
recordtype	eprints
spelling	ukm-1812011-06-17T03:23:39Z http://journalarticle.ukm.my/181/ Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan Mohd Yahya Mohamed Ariffin, Md. Sidin Ahmad Ishak, Probably the most basic tool of public relations is the media release. The purpose of media release is to be used by editors or the media people in preparing editorial for publication. A well-prepared release is required in order for it to be useful. This paper analyses the content of 420 media releases received by two mass media organisations. These documents are listed in an inventory and from this inventory, 11 aspects are examined. The aspects include title, page number, language medium, writing style, category of sender, and type of sender. This study observes that while many releases follow the standard format, their writing and preparation in certain aspects need to be improved to be seen and used by media editors. 2010 Article PeerReviewed Mohd Yahya Mohamed Ariffin, and Md. Sidin Ahmad Ishak, (2010) Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan. Jurnal Komunikasi, 26 (1). pp. 1-16. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
description	Probably the most basic tool of public relations is the media release. The purpose of media release is to be used by editors or the media people in preparing editorial for publication. A well-prepared release is required in order for it to be useful. This paper analyses the content of 420 media releases received by two mass media organisations. These documents are listed in an inventory and from this inventory, 11 aspects are examined. The aspects include title, page number, language medium, writing style, category of sender, and type of sender. This study observes that while many releases follow the standard format, their writing and preparation in certain aspects need to be improved to be seen and used by media editors.
format	Article
author	Mohd Yahya Mohamed Ariffin, Md. Sidin Ahmad Ishak,
spellingShingle	Mohd Yahya Mohamed Ariffin, Md. Sidin Ahmad Ishak, Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
author_facet	Mohd Yahya Mohamed Ariffin, Md. Sidin Ahmad Ishak,
author_sort	Mohd Yahya Mohamed Ariffin,
title	Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_short	Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_full	Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_fullStr	Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_full_unstemmed	Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_sort	amalan penyediaan dan penulisan bahan siaran media di malaysia : kajian analisis kandungan
publishDate	2010
url	http://journalarticle.ukm.my/181/ http://journalarticle.ukm.my/181/
first_indexed	2023-09-18T19:01:21Z
last_indexed	2023-09-18T19:01:21Z
_version_	1777403095134765056

Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan

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