Selection criteria of motor insurance consumption
In Malaysia, motorists are required by law to insure minimum coverage for their automobiles. However, the policy they own and the insurer they choose may not suit their needs. This study examines several characteristics which influence consumers’ selection of auto insurance policy and their loyal...
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Penerbit ukm
2007
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| Online Access: | http://journalarticle.ukm.my/1838/ http://journalarticle.ukm.my/1838/ |
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ukm-1838 |
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ukm-18382011-06-15T03:11:52Z http://journalarticle.ukm.my/1838/ Selection criteria of motor insurance consumption Rubayah Yakob, Hendon Redzuan, Mohamad Abdul Hamid, In Malaysia, motorists are required by law to insure minimum coverage for their automobiles. However, the policy they own and the insurer they choose may not suit their needs. This study examines several characteristics which influence consumers’ selection of auto insurance policy and their loyalty to one insurer. Data were collected from a survey of 178 randomly selected respondents. A chi-square analysis was conducted to determine the relationship between age, race, gender, education background and automobiles’ market value to the selection of auto insurance policy. In addition, the relationship between premium, dividend, insurer’s internal factors, claim services and non-claim services to the loyalty of the consumer are also tested using the chi-square and Spearman rank test. The results indicate that education background and market value of the automobile are significant characteristics in selecting auto insurance policy, while premium, dividend, insurer internal factors, claim and non-claim services are not related to the loyalty of the consumer. The study reveals that such results were attributed to the lack of industry information and the role of auto salesperson. For future research, the issue should be examined with a larger set of data to represent the industry better Penerbit ukm 2007-07 Article PeerReviewed Rubayah Yakob, and Hendon Redzuan, and Mohamad Abdul Hamid, (2007) Selection criteria of motor insurance consumption. Journal of Quality Measurement and Analysis, 3 (1). pp. 87-97. ISSN 1823-5670 http://www.ukm.my/~ppsmfst/jqma/index.html |
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Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Kebangasaan Malaysia |
| building |
UKM Institutional Repository |
| collection |
Online Access |
| description |
In Malaysia, motorists are required by law to insure minimum coverage for their automobiles.
However, the policy they own and the insurer they choose may not suit their needs. This study
examines several characteristics which influence consumers’ selection of auto insurance
policy and their loyalty to one insurer. Data were collected from a survey of 178 randomly
selected respondents. A chi-square analysis was conducted to determine the relationship
between age, race, gender, education background and automobiles’ market value to the
selection of auto insurance policy. In addition, the relationship between premium, dividend,
insurer’s internal factors, claim services and non-claim services to the loyalty of the consumer
are also tested using the chi-square and Spearman rank test. The results indicate that education
background and market value of the automobile are significant characteristics in selecting auto
insurance policy, while premium, dividend, insurer internal factors, claim and non-claim
services are not related to the loyalty of the consumer. The study reveals that such results were
attributed to the lack of industry information and the role of auto salesperson. For future
research, the issue should be examined with a larger set of data to represent the industry better |
| format |
Article |
| author |
Rubayah Yakob, Hendon Redzuan, Mohamad Abdul Hamid, |
| spellingShingle |
Rubayah Yakob, Hendon Redzuan, Mohamad Abdul Hamid, Selection criteria of motor insurance consumption |
| author_facet |
Rubayah Yakob, Hendon Redzuan, Mohamad Abdul Hamid, |
| author_sort |
Rubayah Yakob, |
| title |
Selection criteria of motor
insurance consumption
|
| title_short |
Selection criteria of motor
insurance consumption
|
| title_full |
Selection criteria of motor
insurance consumption
|
| title_fullStr |
Selection criteria of motor
insurance consumption
|
| title_full_unstemmed |
Selection criteria of motor
insurance consumption
|
| title_sort |
selection criteria of motor
insurance consumption |
| publisher |
Penerbit ukm |
| publishDate |
2007 |
| url |
http://journalarticle.ukm.my/1838/ http://journalarticle.ukm.my/1838/ |
| first_indexed |
2023-09-18T19:34:28Z |
| last_indexed |
2023-09-18T19:34:28Z |
| _version_ |
1777405178691977216 |