Pengiklanan srategik: jenama global di Malaysia
Globalization has created interdependence of cultures and countries from around the world. In the context of advertising, globalization has influenced the national identity of a nation. Global brand is seen in the context of one product having the same brand name, with the same product design and th...
Main Authors: | Mohd Helmi Abd. Rahim, Maizatul Haizan Mahbob, Wan Idros Wan Sulaiman |
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Format: | Article |
Language: | English |
Published: |
2009
|
Online Access: | http://journalarticle.ukm.my/304/ http://journalarticle.ukm.my/304/ http://journalarticle.ukm.my/304/1/1.pdf |
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