Factors affecting online purchasing behavior
The study examined the relationship between consumer personality and cultural dimensions to that of purchasing behavior through cyber advertising. Krugman‟s Low Involvement theory and Hofstede‟s Cultural Dimensions were incorporated in the study. A survey was conducted in the Subang Jaya, Puchong an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2008
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| Online Access: | http://journalarticle.ukm.my/306/ http://journalarticle.ukm.my/306/ http://journalarticle.ukm.my/306/1/1.pdf |