Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements
Social scientists have long believed that cultural values differ widely, particularly around such socially embedded issues as status, gender, family, ethics, and mores. Advertising helps to affect a “transfer of values” by establishing a nexus between what a culture views as desirable states of bein...
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| Format: | Article |
| Language: | English |
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2008
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| Online Access: | http://journalarticle.ukm.my/309/ http://journalarticle.ukm.my/309/1/1.pdf |