Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller

There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compati...

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Main Authors:	Mohammad Nasir Saludin, Rika Fatimah Panjaitan
Format:	Article
Published:	Universiti Kebangsaan Malaysia 2004
Online Access:	http://journalarticle.ukm.my/3869/ http://journalarticle.ukm.my/3869/

id	ukm-3869
recordtype	eprints
spelling	ukm-38692012-03-22T03:53:17Z http://journalarticle.ukm.my/3869/ Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller Mohammad Nasir Saludin, Rika Fatimah Panjaitan, There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compatible to this 'intangible' factor thus giving better result when compared to other methods. By using FLC, all communications are clear and have precise meaning. Universiti Kebangsaan Malaysia 2004 Article PeerReviewed Mohammad Nasir Saludin, and Rika Fatimah Panjaitan, (2004) Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller. Sains Malaysiana, 33 (1). pp. 29-42. ISSN 0126-6039 http://www.ukm.my/jsm/english_journals/vol33num1_2004/vol33num1_04page29-42.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
description	There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compatible to this 'intangible' factor thus giving better result when compared to other methods. By using FLC, all communications are clear and have precise meaning.
format	Article
author	Mohammad Nasir Saludin, Rika Fatimah Panjaitan,
spellingShingle	Mohammad Nasir Saludin, Rika Fatimah Panjaitan, Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
author_facet	Mohammad Nasir Saludin, Rika Fatimah Panjaitan,
author_sort	Mohammad Nasir Saludin,
title	Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_short	Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_full	Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_fullStr	Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_full_unstemmed	Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_sort	customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
publisher	Universiti Kebangsaan Malaysia
publishDate	2004
url	http://journalarticle.ukm.my/3869/ http://journalarticle.ukm.my/3869/
first_indexed	2023-09-18T19:40:00Z
last_indexed	2023-09-18T19:40:00Z
_version_	1777405526822354944

Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller

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