APA (7th ed.) Citation

Aliah Hanim Mohd Salleh & Mohd. Helmi Abd. Rahim. (1995). From transaction marketing to relationship marketing: Profiling activities throughout the customer relationship life cycle of top advertising agencies. Universiti Kebangsaan Malaysian.

Chicago Style (17th ed.) Citation

Aliah Hanim Mohd Salleh and Mohd. Helmi Abd. Rahim. From Transaction Marketing to Relationship Marketing: Profiling Activities Throughout the Customer Relationship Life Cycle of Top Advertising Agencies. Universiti Kebangsaan Malaysian, 1995.

MLA (8th ed.) Citation

Aliah Hanim Mohd Salleh and Mohd. Helmi Abd. Rahim. From Transaction Marketing to Relationship Marketing: Profiling Activities Throughout the Customer Relationship Life Cycle of Top Advertising Agencies. Universiti Kebangsaan Malaysian, 1995.