From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

please refer fulltext

Bibliographic Details
Main Authors: Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1995
Online Access:http://journalarticle.ukm.my/4811/
http://journalarticle.ukm.my/4811/
http://journalarticle.ukm.my/4811/1/V11_2.pdf
id ukm-4811
recordtype eprints
spelling ukm-48112016-12-14T06:37:01Z http://journalarticle.ukm.my/4811/ From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, please refer fulltext Universiti Kebangsaan Malaysian 1995 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4811/1/V11_2.pdf Aliah Hanim Mohd Salleh, and Mohd. Helmi Abd. Rahim, (1995) From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies. Jurnal Komunikasi ; Malaysian Journal of Communication, 11 . pp. 31-41. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description please refer fulltext
format Article
author Aliah Hanim Mohd Salleh,
Mohd. Helmi Abd. Rahim,
spellingShingle Aliah Hanim Mohd Salleh,
Mohd. Helmi Abd. Rahim,
From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
author_facet Aliah Hanim Mohd Salleh,
Mohd. Helmi Abd. Rahim,
author_sort Aliah Hanim Mohd Salleh,
title From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_short From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_full From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_fullStr From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_full_unstemmed From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_sort from transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
publisher Universiti Kebangsaan Malaysian
publishDate 1995
url http://journalarticle.ukm.my/4811/
http://journalarticle.ukm.my/4811/
http://journalarticle.ukm.my/4811/1/V11_2.pdf
first_indexed 2023-09-18T19:42:34Z
last_indexed 2023-09-18T19:42:34Z
_version_ 1777405688212881408

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