Intercultural communication: understanding cultural problems in international advertising

Intercultural communication: understanding cultural problems in international advertising

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Bibliographic Details
Main Author:	Mohd Helmi Abd Rahman
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 1989
Online Access:	http://journalarticle.ukm.my/4924/ http://journalarticle.ukm.my/4924/ http://journalarticle.ukm.my/4924/1/9%281%29.pdf

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