Advertising appeals: a cross-cultural perspective

Advertising appeals: a cross-cultural perspective

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Bibliographic Details
Main Author:	Mohamad Md Yusoff
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 1985
Online Access:	http://journalarticle.ukm.my/4991/ http://journalarticle.ukm.my/4991/ http://journalarticle.ukm.my/4991/1/2%281%29.pdf

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