Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah

Located right at the foot of Mt. Kinabalu but 1,200 m above sea-level the challenge of developing and promoting sustainable tourism in Kg. Bundu Tuhan is formidable. The most crucial is identifying existing tourism assets (both tangible and non-tangible) and converting them into profitable busines...

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Main Authors:	Toh, Pei Sung, Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul
Format:	Article
Language:	English
Published:	Faculty of Social Sciences and Humanities, UKM,Bangi 2012
Online Access:	http://journalarticle.ukm.my/5517/ http://journalarticle.ukm.my/5517/ http://journalarticle.ukm.my/5517/1/artikel8.pdf

id	ukm-5517
recordtype	eprints
spelling	ukm-55172016-12-14T06:38:41Z http://journalarticle.ukm.my/5517/ Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah Toh, Pei Sung Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul, Located right at the foot of Mt. Kinabalu but 1,200 m above sea-level the challenge of developing and promoting sustainable tourism in Kg. Bundu Tuhan is formidable. The most crucial is identifying existing tourism assets (both tangible and non-tangible) and converting them into profitable business which are aggravated by a glaring lack of knowledge and skills in business management and marketing strategy. This study seeks to determine existing viable tourism assets of village and to establish a conceptual framework on how to develop these assets. The study employs qualitative approaches, such as the use of case studies and surveys. This paper outlines the findings of the ground investigation, which are: (i) the identification of existing tourism assets; (ii) the establishment of preferred mechanisms in turning the assets into business; and (iii) the development of conceptual model for capacity building for the community based on the items identified in (i) and (ii). This paper concludes the study by recommending that a successful implementation of the outcome of the capacity building (the actual execution of the projects) that could lead to the equitable distribution of benefits and opportunities among stakeholders and could improve the well-being of the local community. Faculty of Social Sciences and Humanities, UKM,Bangi 2012-08 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5517/1/artikel8.pdf Toh, Pei Sung and Awangku Hassanal Bahar Pengiran Bagul, and Justin Sentian, and Ramzah Dambul, (2012) Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah. Geografia : Malaysian Journal of Society and Space, 8 (5). pp. 94-99. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Located right at the foot of Mt. Kinabalu but 1,200 m above sea-level the challenge of developing and promoting sustainable tourism in Kg. Bundu Tuhan is formidable. The most crucial is identifying existing tourism assets (both tangible and non-tangible) and converting them into profitable business which are aggravated by a glaring lack of knowledge and skills in business management and marketing strategy. This study seeks to determine existing viable tourism assets of village and to establish a conceptual framework on how to develop these assets. The study employs qualitative approaches, such as the use of case studies and surveys. This paper outlines the findings of the ground investigation, which are: (i) the identification of existing tourism assets; (ii) the establishment of preferred mechanisms in turning the assets into business; and (iii) the development of conceptual model for capacity building for the community based on the items identified in (i) and (ii). This paper concludes the study by recommending that a successful implementation of the outcome of the capacity building (the actual execution of the projects) that could lead to the equitable distribution of benefits and opportunities among stakeholders and could improve the well-being of the local community.
format	Article
author	Toh, Pei Sung Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul,
spellingShingle	Toh, Pei Sung Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul, Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah
author_facet	Toh, Pei Sung Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul,
author_sort	Toh, Pei Sung
title	Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah
title_short	Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah
title_full	Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah
title_fullStr	Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah
title_full_unstemmed	Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah
title_sort	developing and promoting a highland community livelihood for sustainable tourism: the case of kg. bundutuhan, ranau, sabah
publisher	Faculty of Social Sciences and Humanities, UKM,Bangi
publishDate	2012
url	http://journalarticle.ukm.my/5517/ http://journalarticle.ukm.my/5517/ http://journalarticle.ukm.my/5517/1/artikel8.pdf
first_indexed	2023-09-18T19:44:22Z
last_indexed	2023-09-18T19:44:22Z
_version_	1777405800884469760

Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah

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