The impact of interactivity features in enhancing online communication satisfaction

Online systems are providing more interactive forms of participation in workplaces and other kinds of organizations. The spread of Internet-based technologies has led to a rapid expansion of online systems and information management systems. This research seeks to examine the importance of interacti...

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Main Author:	Mohd Azul Mohamad Salleh
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2012
Online Access:	http://journalarticle.ukm.my/5865/ http://journalarticle.ukm.my/5865/ http://journalarticle.ukm.my/5865/1/V28_2_21-36.pdf

id	ukm-5865
recordtype	eprints
spelling	ukm-58652016-12-14T06:39:41Z http://journalarticle.ukm.my/5865/ The impact of interactivity features in enhancing online communication satisfaction Mohd Azul Mohamad Salleh, Online systems are providing more interactive forms of participation in workplaces and other kinds of organizations. The spread of Internet-based technologies has led to a rapid expansion of online systems and information management systems. This research seeks to examine the importance of interactivity features in enhancing users’ online communication satisfaction with Internet-based Information Management System (IBIMS) in four Malaysian research universities. This research uses the Outcome Interactivity Theory, communication satisfaction and Technology Acceptance Model (TAM) as the basis for constructing and measuring the relationship between interactivity features and online communication satisfaction. The data was gathered from 223 internal employees through a quantitative survey method. The results show that there is a significant relationship between interactivity features and online communication satisfaction when using IBIMS. This research makes a significant practical and theoretical contribution by integrating the interactivity features with technology acceptance to create users’ online communication satisfaction. Moreover, this research has created new knowledge on understanding users’ needs regarding online systems and applications at their workplace. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5865/1/V28_2_21-36.pdf Mohd Azul Mohamad Salleh, (2012) The impact of interactivity features in enhancing online communication satisfaction. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (2). pp. 21-36. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Online systems are providing more interactive forms of participation in workplaces and other kinds of organizations. The spread of Internet-based technologies has led to a rapid expansion of online systems and information management systems. This research seeks to examine the importance of interactivity features in enhancing users’ online communication satisfaction with Internet-based Information Management System (IBIMS) in four Malaysian research universities. This research uses the Outcome Interactivity Theory, communication satisfaction and Technology Acceptance Model (TAM) as the basis for constructing and measuring the relationship between interactivity features and online communication satisfaction. The data was gathered from 223 internal employees through a quantitative survey method. The results show that there is a significant relationship between interactivity features and online communication satisfaction when using IBIMS. This research makes a significant practical and theoretical contribution by integrating the interactivity features with technology acceptance to create users’ online communication satisfaction. Moreover, this research has created new knowledge on understanding users’ needs regarding online systems and applications at their workplace.
format	Article
author	Mohd Azul Mohamad Salleh,
spellingShingle	Mohd Azul Mohamad Salleh, The impact of interactivity features in enhancing online communication satisfaction
author_facet	Mohd Azul Mohamad Salleh,
author_sort	Mohd Azul Mohamad Salleh,
title	The impact of interactivity features in enhancing online communication satisfaction
title_short	The impact of interactivity features in enhancing online communication satisfaction
title_full	The impact of interactivity features in enhancing online communication satisfaction
title_fullStr	The impact of interactivity features in enhancing online communication satisfaction
title_full_unstemmed	The impact of interactivity features in enhancing online communication satisfaction
title_sort	impact of interactivity features in enhancing online communication satisfaction
publisher	Universiti Kebangsaan Malaysian
publishDate	2012
url	http://journalarticle.ukm.my/5865/ http://journalarticle.ukm.my/5865/ http://journalarticle.ukm.my/5865/1/V28_2_21-36.pdf
first_indexed	2023-09-18T19:45:21Z
last_indexed	2023-09-18T19:45:21Z
_version_	1777405862992674816

The impact of interactivity features in enhancing online communication satisfaction

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