Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia

Issues relating to globalization and cross-border cooperation in the contexts of political, economic and trade have been discussed and explored extensively across both developed and developing nations. Nevertheless, not much has been discussed on the role of media in enhancing cooperation between na...

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Main Authors:	Mohd Helmi Abd Rahim, Badrul Redzuan Abu Hassan, Novel Lyndon
Format:	Article
Language:	English
Published:	Faculty of Social Sciences and Humanities, UKM,Bangi 2013
Online Access:	http://journalarticle.ukm.my/6066/ http://journalarticle.ukm.my/6066/ http://journalarticle.ukm.my/6066/1/48-59.pdf

id	ukm-6066
recordtype	eprints
spelling	ukm-60662016-12-14T06:40:16Z http://journalarticle.ukm.my/6066/ Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia Mohd Helmi Abd Rahim, Badrul Redzuan Abu Hassan, Novel Lyndon, Issues relating to globalization and cross-border cooperation in the contexts of political, economic and trade have been discussed and explored extensively across both developed and developing nations. Nevertheless, not much has been discussed on the role of media in enhancing cooperation between nations. In practice, the media is always looked upon as the crises builder or enhancer. Anyhow, the fact is that different groups of people use the same media content for different reasons. The media can be interpreted in the hands of the users. The media actually is a perfect tool to generate dialogue across borders. In this case, media institutions, which encompassed both electronic media and print media, together with the new media that focused on information and communication technologies, have the capacity to strategically enhance the extent of cooperation between governments, societies and nations. In relation to this, the article has undertaken to examine how media institutions in both countries can play a more proactive role in strengthening bilateral cooperation between Thailand and Malaysia in terms of projecting the political, economic, cultural, and social image of both countries through media coverage encompassing television programs, news, films, advertisements, as well as the new media such as Internet communication. The discussion will be conducted in two levels of analysis, the macro and the micro. The article shall focus on the end results of these two methods by which consumers use the media and the anticipation by the mass communicator. The article also investigates the opportunities of dynamics media strategic alliance in terms of structural, content and the end results of information, by media institutions of both countries. Faculty of Social Sciences and Humanities, UKM,Bangi 2013-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/6066/1/48-59.pdf Mohd Helmi Abd Rahim, and Badrul Redzuan Abu Hassan, and Novel Lyndon, (2013) Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia. Geografia : Malaysian Journal of Society and Space, 9 (1). pp. 48-59. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Issues relating to globalization and cross-border cooperation in the contexts of political, economic and trade have been discussed and explored extensively across both developed and developing nations. Nevertheless, not much has been discussed on the role of media in enhancing cooperation between nations. In practice, the media is always looked upon as the crises builder or enhancer. Anyhow, the fact is that different groups of people use the same media content for different reasons. The media can be interpreted in the hands of the users. The media actually is a perfect tool to generate dialogue across borders. In this case, media institutions, which encompassed both electronic media and print media, together with the new media that focused on information and communication technologies, have the capacity to strategically enhance the extent of cooperation between governments, societies and nations. In relation to this, the article has undertaken to examine how media institutions in both countries can play a more proactive role in strengthening bilateral cooperation between Thailand and Malaysia in terms of projecting the political, economic, cultural, and social image of both countries through media coverage encompassing television programs, news, films, advertisements, as well as the new media such as Internet communication. The discussion will be conducted in two levels of analysis, the macro and the micro. The article shall focus on the end results of these two methods by which consumers use the media and the anticipation by the mass communicator. The article also investigates the opportunities of dynamics media strategic alliance in terms of structural, content and the end results of information, by media institutions of both countries.
format	Article
author	Mohd Helmi Abd Rahim, Badrul Redzuan Abu Hassan, Novel Lyndon,
spellingShingle	Mohd Helmi Abd Rahim, Badrul Redzuan Abu Hassan, Novel Lyndon, Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
author_facet	Mohd Helmi Abd Rahim, Badrul Redzuan Abu Hassan, Novel Lyndon,
author_sort	Mohd Helmi Abd Rahim,
title	Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_short	Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_full	Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_fullStr	Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_full_unstemmed	Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_sort	cooperation amidst crises: dynamics of media strategic alliance networks between thailand and malaysia
publisher	Faculty of Social Sciences and Humanities, UKM,Bangi
publishDate	2013
url	http://journalarticle.ukm.my/6066/ http://journalarticle.ukm.my/6066/ http://journalarticle.ukm.my/6066/1/48-59.pdf
first_indexed	2023-09-18T19:45:54Z
last_indexed	2023-09-18T19:45:54Z
_version_	1777405897259089920

Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia

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