Linking business strategy to management accounting: a study in Malaysian service organizations

Despite being economically and socially important to Malaysia, little has been done to study the innovations in the administration of service organizations to maintain the survival of such organizations in the globalization era. The purpose of this paper is to examine the use of strategic managemen...

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Bibliographic Details
Main Authors: Sofiah Md. Auzair, Rozita Amiruddin, Ainun Abdul Majid, Ruhanita Maelah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:http://journalarticle.ukm.my/6957/
http://journalarticle.ukm.my/6957/
http://journalarticle.ukm.my/6957/1/3626-8087-1-PB.pdf

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