Sequential-simultaneous international rollout strategies and product performance: a framework for analysis

This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehe...

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Main Author:	Nik Mohd Hazrul Nik Hashim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:	http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf

id	ukm-6980
recordtype	eprints
spelling	ukm-69802016-12-14T06:42:46Z http://journalarticle.ukm.my/6980/ Sequential-simultaneous international rollout strategies and product performance: a framework for analysis Nik Mohd Hazrul Nik Hashim, This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehensively evaluate the performance of sequential versus simultaneous product launch strategies have left researchers and practitioners with very limited information for optimizing launch success. To fill the knowledge gap, a general contingency framework that links various internal and external organizational factors with potential impact on the launch strategy–performance relationship is introduced. Relevant research propositions are advanced to illustrate potential strategic-fit implications. The paper highlights major theoretical and methodological issues that are imperative for future empirical investigations. Penerbit Universiti Kebangsaan Malaysia 2013 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf Nik Mohd Hazrul Nik Hashim, (2013) Sequential-simultaneous international rollout strategies and product performance: a framework for analysis. Jurnal Pengurusan, 39 . pp. 3-14. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/index
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehensively evaluate the performance of sequential versus simultaneous product launch strategies have left researchers and practitioners with very limited information for optimizing launch success. To fill the knowledge gap, a general contingency framework that links various internal and external organizational factors with potential impact on the launch strategy–performance relationship is introduced. Relevant research propositions are advanced to illustrate potential strategic-fit implications. The paper highlights major theoretical and methodological issues that are imperative for future empirical investigations.
format	Article
author	Nik Mohd Hazrul Nik Hashim,
spellingShingle	Nik Mohd Hazrul Nik Hashim, Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
author_facet	Nik Mohd Hazrul Nik Hashim,
author_sort	Nik Mohd Hazrul Nik Hashim,
title	Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
title_short	Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
title_full	Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
title_fullStr	Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
title_full_unstemmed	Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
title_sort	sequential-simultaneous international rollout strategies and product performance: a framework for analysis
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2013
url	http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf
first_indexed	2023-09-18T19:48:26Z
last_indexed	2023-09-18T19:48:26Z
_version_	1777406056876474368

Sequential-simultaneous international rollout strategies and product performance: a framework for analysis

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