Malaysian Film Industry in transformation:challenges and potential

The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions....

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Main Authors:	Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2014
Online Access:	http://journalarticle.ukm.my/7240/ http://journalarticle.ukm.my/7240/ http://journalarticle.ukm.my/7240/1/V30_1_3.pdf

id	ukm-7240
recordtype	eprints
spelling	ukm-72402016-12-14T06:43:29Z http://journalarticle.ukm.my/7240/ Malaysian Film Industry in transformation:challenges and potential Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim, The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local market presents a challenge for the government in promoting the industry as part of a creative industry with great economic potential. With the influx of films from abroad, especially from Hollywood, the industry is struggling to the hilt to survive, as the bigger portion of the audience prefers Hollywood to local productions. For the government, one way of achieving this is to promote local films at the international level. To understand this situation from inside the industry itself, this paper, using data from in-depth interviews with 10 industry players, discusses the challenges faced by the respondents and how they perceive the potential of Malaysian films to travel globally. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7240/1/V30_1_3.pdf Jamaluddin Aziz, and Hasrul Hashim, and Faridah Ibrahim, (2014) Malaysian Film Industry in transformation:challenges and potential. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (1). pp. 37-51. ISSN 0128-1496 http://www.ukm.my/jkom/index.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local market presents a challenge for the government in promoting the industry as part of a creative industry with great economic potential. With the influx of films from abroad, especially from Hollywood, the industry is struggling to the hilt to survive, as the bigger portion of the audience prefers Hollywood to local productions. For the government, one way of achieving this is to promote local films at the international level. To understand this situation from inside the industry itself, this paper, using data from in-depth interviews with 10 industry players, discusses the challenges faced by the respondents and how they perceive the potential of Malaysian films to travel globally.
format	Article
author	Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim,
spellingShingle	Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim, Malaysian Film Industry in transformation:challenges and potential
author_facet	Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim,
author_sort	Jamaluddin Aziz,
title	Malaysian Film Industry in transformation:challenges and potential
title_short	Malaysian Film Industry in transformation:challenges and potential
title_full	Malaysian Film Industry in transformation:challenges and potential
title_fullStr	Malaysian Film Industry in transformation:challenges and potential
title_full_unstemmed	Malaysian Film Industry in transformation:challenges and potential
title_sort	malaysian film industry in transformation:challenges and potential
publisher	Universiti Kebangsaan Malaysian
publishDate	2014
url	http://journalarticle.ukm.my/7240/ http://journalarticle.ukm.my/7240/ http://journalarticle.ukm.my/7240/1/V30_1_3.pdf
first_indexed	2023-09-18T19:49:08Z
last_indexed	2023-09-18T19:49:08Z
_version_	1777406101243822080

Malaysian Film Industry in transformation:challenges and potential

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