Investigating Malaysian business negotiation discourse: an ethnographic journey
This paper reports on a study, which investigates the sales negotiation strategies of Malaysian sales professionals. The aim of this paper is to provide some insights into the methodology used to make sense of the strategies that are used. In particular, the discussion focuses on issues and challeng...
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| Format: | Article |
| Language: | English |
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Penerbit UKM
2004
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| Online Access: | http://journalarticle.ukm.my/739/ http://journalarticle.ukm.my/739/ http://journalarticle.ukm.my/739/1/GemaVol4.2.2004No1.pdf |