Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements

In Malaysia, corporate social responsibility (CSR) is relatively new but corporations are required to engage in and disclose CSR. CSR reports are a common register for disclosure and their CEO Statements provide an overview of CSR performance in these reports. This article studies how language featu...

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Main Authors:	Kumaran Rajandran, Fauziah Taib
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2014
Online Access:	http://journalarticle.ukm.my/7770/ http://journalarticle.ukm.my/7770/ http://journalarticle.ukm.my/7770/1/6160-18836-1-PB.pdf

id	ukm-7770
recordtype	eprints
spelling	ukm-77702016-12-14T06:45:08Z http://journalarticle.ukm.my/7770/ Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements Kumaran Rajandran, Fauziah Taib, In Malaysia, corporate social responsibility (CSR) is relatively new but corporations are required to engage in and disclose CSR. CSR reports are a common register for disclosure and their CEO Statements provide an overview of CSR performance in these reports. This article studies how language features in Malaysian CEO Statements disclose CSR performance. A corpus containing 27 CEO Statements from 2009 to 2011 from 10 Malaysian corporations was analyzed. The analysis was grounded in critical discourse analysis (CDA), which employed Social Actors and ATTITUDE from Systemic Functional Linguistics (SFL) and interviews with corporate representatives to understand the ideology of CEO Statements. The analysis proposes three strategies of categorization, evaluation and chronology to disclose CSR performance because performance is oriented to four categories (community, environment, marketplace, workplace) and a positive evaluation, which are centered on the past. The disclosure reflects the ideology of CEO Statements, which promotes corporations as agents of positive social change. Through CEO Statements, corporations disclose compliance to the government and stock exchange and responsibility to their other stakeholders. CSR disclosure in CEO Statements helps to strengthen economic legitimacy through social legitimacy. This study is useful for people practicing and teaching corporate communication because it encourages them to consider the meaning implied by language features (evaluative and non-evaluative lexis, modifiers, tenses and prepositional phrases, besides exact numbers) in corporate registers. Yet, the corpus was limited to 27 CEO Statements and future research should expand the corpus to represent CEO Statements from other years, countries and languages. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7770/1/6160-18836-1-PB.pdf Kumaran Rajandran, and Fauziah Taib, (2014) Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements. GEMA ; Online Journal of Language Studies, 14 (3). pp. 143-157. ISSN 1675-8021 http://ejournal.ukm.my/gema/index
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	In Malaysia, corporate social responsibility (CSR) is relatively new but corporations are required to engage in and disclose CSR. CSR reports are a common register for disclosure and their CEO Statements provide an overview of CSR performance in these reports. This article studies how language features in Malaysian CEO Statements disclose CSR performance. A corpus containing 27 CEO Statements from 2009 to 2011 from 10 Malaysian corporations was analyzed. The analysis was grounded in critical discourse analysis (CDA), which employed Social Actors and ATTITUDE from Systemic Functional Linguistics (SFL) and interviews with corporate representatives to understand the ideology of CEO Statements. The analysis proposes three strategies of categorization, evaluation and chronology to disclose CSR performance because performance is oriented to four categories (community, environment, marketplace, workplace) and a positive evaluation, which are centered on the past. The disclosure reflects the ideology of CEO Statements, which promotes corporations as agents of positive social change. Through CEO Statements, corporations disclose compliance to the government and stock exchange and responsibility to their other stakeholders. CSR disclosure in CEO Statements helps to strengthen economic legitimacy through social legitimacy. This study is useful for people practicing and teaching corporate communication because it encourages them to consider the meaning implied by language features (evaluative and non-evaluative lexis, modifiers, tenses and prepositional phrases, besides exact numbers) in corporate registers. Yet, the corpus was limited to 27 CEO Statements and future research should expand the corpus to represent CEO Statements from other years, countries and languages.
format	Article
author	Kumaran Rajandran, Fauziah Taib,
spellingShingle	Kumaran Rajandran, Fauziah Taib, Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements
author_facet	Kumaran Rajandran, Fauziah Taib,
author_sort	Kumaran Rajandran,
title	Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements
title_short	Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements
title_full	Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements
title_fullStr	Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements
title_full_unstemmed	Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements
title_sort	disclosing compliant and responsible corporations: csr performance in malaysian ceo statements
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2014
url	http://journalarticle.ukm.my/7770/ http://journalarticle.ukm.my/7770/ http://journalarticle.ukm.my/7770/1/6160-18836-1-PB.pdf
first_indexed	2023-09-18T19:50:35Z
last_indexed	2023-09-18T19:50:35Z
_version_	1777406192008560640

Disclosing compliant and responsible corporations: CSR performance in Malaysian CEO statements

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