Corporate strategy formulation af a University in England an application of the repertory grid technique

This article looks into a fornudation of Corporate Strategic Planning (CSP) in a public organisation, viz, a university in England. The Twiss's CSP fornulation Model (1976) was applied. It took into account the interrelationship of the objectives, the strengths and weaknessess and opportunitie...

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Main Authors:	Siti Maimon Kamso, Wan Rafaei, R. E. Thomas
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1984
Online Access:	http://journalarticle.ukm.my/7915/ http://journalarticle.ukm.my/7915/ http://journalarticle.ukm.my/7915/1/1624-3068-1-SM.pdf

id	ukm-7915
recordtype	eprints
spelling	ukm-79152016-12-14T06:45:37Z http://journalarticle.ukm.my/7915/ Corporate strategy formulation af a University in England an application of the repertory grid technique Siti Maimon Kamso, Wan Rafaei, R. E. Thomas, This article looks into a fornudation of Corporate Strategic Planning (CSP) in a public organisation, viz, a university in England. The Twiss's CSP fornulation Model (1976) was applied. It took into account the interrelationship of the objectives, the strengths and weaknessess and opportunities and threats (SWOT), and the alternative strategies simultaneously in a strategic choice formulation. The ethos, style and mind of top management which were embodied in the subject of the study were also impregnated in the simuhaneous consideration. A set of questionnaires were administered to the subject, i.e., one of the 3 high ranking officials of the university who formed the top management team in the Corporate Strategic Planning of the university whose office therefore enabled him to perceive clearly the future directions of the ILniversity and its objectives and policies. The elicited and supplied SWOT factors and numerous strategies were put in the Repertory Grid far scoring. The results were then analysed with the use of Grid Analysis Package (the INGRID Program). This is the first time that an applic-ation of this technique is used in the strategic: choice of a CSP formulation. The findings indicated clearly the order of the priority of the alternative strategies of the university, as represented in the corporate Strategy Mental Map (Mm). Clear representation of the conceptualised strategies and their interelationships with the SWOT factors were also shown, in the cognitive map, thus showing the Repertory Grid Technique as a potentially useful tool in CSP analysis. Penerbit Universiti Kebangsaan Malaysia 1984 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7915/1/1624-3068-1-SM.pdf Siti Maimon Kamso, and Wan Rafaei, and R. E. Thomas, (1984) Corporate strategy formulation af a University in England an application of the repertory grid technique. Jurnal Pengurusan, 3 . pp. 93-114. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/198
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This article looks into a fornudation of Corporate Strategic Planning (CSP) in a public organisation, viz, a university in England. The Twiss's CSP fornulation Model (1976) was applied. It took into account the interrelationship of the objectives, the strengths and weaknessess and opportunities and threats (SWOT), and the alternative strategies simultaneously in a strategic choice formulation. The ethos, style and mind of top management which were embodied in the subject of the study were also impregnated in the simuhaneous consideration. A set of questionnaires were administered to the subject, i.e., one of the 3 high ranking officials of the university who formed the top management team in the Corporate Strategic Planning of the university whose office therefore enabled him to perceive clearly the future directions of the ILniversity and its objectives and policies. The elicited and supplied SWOT factors and numerous strategies were put in the Repertory Grid far scoring. The results were then analysed with the use of Grid Analysis Package (the INGRID Program). This is the first time that an applic-ation of this technique is used in the strategic: choice of a CSP formulation. The findings indicated clearly the order of the priority of the alternative strategies of the university, as represented in the corporate Strategy Mental Map (Mm). Clear representation of the conceptualised strategies and their interelationships with the SWOT factors were also shown, in the cognitive map, thus showing the Repertory Grid Technique as a potentially useful tool in CSP analysis.
format	Article
author	Siti Maimon Kamso, Wan Rafaei, R. E. Thomas,
spellingShingle	Siti Maimon Kamso, Wan Rafaei, R. E. Thomas, Corporate strategy formulation af a University in England an application of the repertory grid technique
author_facet	Siti Maimon Kamso, Wan Rafaei, R. E. Thomas,
author_sort	Siti Maimon Kamso,
title	Corporate strategy formulation af a University in England an application of the repertory grid technique
title_short	Corporate strategy formulation af a University in England an application of the repertory grid technique
title_full	Corporate strategy formulation af a University in England an application of the repertory grid technique
title_fullStr	Corporate strategy formulation af a University in England an application of the repertory grid technique
title_full_unstemmed	Corporate strategy formulation af a University in England an application of the repertory grid technique
title_sort	corporate strategy formulation af a university in england an application of the repertory grid technique
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	1984
url	http://journalarticle.ukm.my/7915/ http://journalarticle.ukm.my/7915/ http://journalarticle.ukm.my/7915/1/1624-3068-1-SM.pdf
first_indexed	2023-09-18T19:50:57Z
last_indexed	2023-09-18T19:50:57Z
_version_	1777406215695892480

Corporate strategy formulation af a University in England an application of the repertory grid technique

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