Gender-and ethnic-subcultural influences on product symbolism

Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures....

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Main Author:	Nik Rahimah Nik Yacob
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1991
Online Access:	http://journalarticle.ukm.my/7933/ http://journalarticle.ukm.my/7933/ http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf

id	ukm-7933
recordtype	eprints
spelling	ukm-79332016-12-14T06:45:41Z http://journalarticle.ukm.my/7933/ Gender-and ethnic-subcultural influences on product symbolism Nik Rahimah Nik Yacob, Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures. In this study product symbolism refers to the conventional meaning of a product In theform of consumers' ascriptIOns of characteristIcs of a hypothellcal user or owner of the product. Survey results among a sample of males and females of Malay and Chinese ethnic groups in Malaysia indicate a significant gender-subcultural influence but an insignificant ethnic-subcultural influence. Penerbit Universiti Kebangsaan Malaysia 1991 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf Nik Rahimah Nik Yacob, (1991) Gender-and ethnic-subcultural influences on product symbolism. Jurnal Pengurusan, 10 . pp. 13-25. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/200
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures. In this study product symbolism refers to the conventional meaning of a product In theform of consumers' ascriptIOns of characteristIcs of a hypothellcal user or owner of the product. Survey results among a sample of males and females of Malay and Chinese ethnic groups in Malaysia indicate a significant gender-subcultural influence but an insignificant ethnic-subcultural influence.
format	Article
author	Nik Rahimah Nik Yacob,
spellingShingle	Nik Rahimah Nik Yacob, Gender-and ethnic-subcultural influences on product symbolism
author_facet	Nik Rahimah Nik Yacob,
author_sort	Nik Rahimah Nik Yacob,
title	Gender-and ethnic-subcultural influences on product symbolism
title_short	Gender-and ethnic-subcultural influences on product symbolism
title_full	Gender-and ethnic-subcultural influences on product symbolism
title_fullStr	Gender-and ethnic-subcultural influences on product symbolism
title_full_unstemmed	Gender-and ethnic-subcultural influences on product symbolism
title_sort	gender-and ethnic-subcultural influences on product symbolism
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	1991
url	http://journalarticle.ukm.my/7933/ http://journalarticle.ukm.my/7933/ http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf
first_indexed	2023-09-18T19:51:03Z
last_indexed	2023-09-18T19:51:03Z
_version_	1777406221260685312

Gender-and ethnic-subcultural influences on product symbolism

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