Reliability Assessment for Cross-cultural Measurement Comparability

The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. Th...

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Main Authors:	Nik Rahimah Nik Yacob, Ismail Rejab
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1992
Online Access:	http://journalarticle.ukm.my/7946/ http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf

id	ukm-7946
recordtype	eprints
spelling	ukm-79462016-12-14T06:45:43Z http://journalarticle.ukm.my/7946/ Reliability Assessment for Cross-cultural Measurement Comparability Nik Rahimah Nik Yacob, Ismail Rejab, The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive. Penerbit Universiti Kebangsaan Malaysia 1992 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf Nik Rahimah Nik Yacob, and Ismail Rejab, (1992) Reliability Assessment for Cross-cultural Measurement Comparability. Jurnal Pengurusan, 11 . pp. 15-24. ISSN 0127-2713
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive.
format	Article
author	Nik Rahimah Nik Yacob, Ismail Rejab,
spellingShingle	Nik Rahimah Nik Yacob, Ismail Rejab, Reliability Assessment for Cross-cultural Measurement Comparability
author_facet	Nik Rahimah Nik Yacob, Ismail Rejab,
author_sort	Nik Rahimah Nik Yacob,
title	Reliability Assessment for Cross-cultural Measurement Comparability
title_short	Reliability Assessment for Cross-cultural Measurement Comparability
title_full	Reliability Assessment for Cross-cultural Measurement Comparability
title_fullStr	Reliability Assessment for Cross-cultural Measurement Comparability
title_full_unstemmed	Reliability Assessment for Cross-cultural Measurement Comparability
title_sort	reliability assessment for cross-cultural measurement comparability
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	1992
url	http://journalarticle.ukm.my/7946/ http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf
first_indexed	2023-09-18T19:51:04Z
last_indexed	2023-09-18T19:51:04Z
_version_	1777406222991884288

Reliability Assessment for Cross-cultural Measurement Comparability

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