APA (7th ed.) Citation

Lang, C. Y., & Chee, C. K. (1992). Consumer orientation — the Market challenger strategy. Penerbit Universiti Kebangsaan Malaysia.

Chicago Style (17th ed.) Citation

Lang, Chin Ying, and Cheok Keen Chee. Consumer Orientation — the Market Challenger Strategy. Penerbit Universiti Kebangsaan Malaysia, 1992.

MLA (8th ed.) Citation

Lang, Chin Ying, and Cheok Keen Chee. Consumer Orientation — the Market Challenger Strategy. Penerbit Universiti Kebangsaan Malaysia, 1992.

Warning: These citations may not always be 100% accurate.