An empirical investigation of product symbolism from an ethnic subcultural perspective

This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and informat...

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Main Authors:	Nik Rahimah Nik Yacob, James E Nelson
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1994
Online Access:	http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf

id	ukm-7961
recordtype	eprints
spelling	ukm-79612016-12-14T06:45:46Z http://journalarticle.ukm.my/7961/ An empirical investigation of product symbolism from an ethnic subcultural perspective Nik Rahimah Nik Yacob, James E Nelson, This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and information processing. The study posits the applicability of the conceptual model across ethnic subcultures. The extent of applicability of the conceptual model was then examined using a multi-sample covanance structure model (USREL VI) on data obtained from a sample of Malays and Chinese in Malaysia. Study results indicate that the conceptual model fits the data differently among the two ethnic groups. Several differences in parameter estimates between Malays and Chinese were also discussed. Penerbit Universiti Kebangsaan Malaysia 1994 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf Nik Rahimah Nik Yacob, and James E Nelson, (1994) An empirical investigation of product symbolism from an ethnic subcultural perspective. Jurnal Pengurusan, 13 . pp. 101-129. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/202
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and information processing. The study posits the applicability of the conceptual model across ethnic subcultures. The extent of applicability of the conceptual model was then examined using a multi-sample covanance structure model (USREL VI) on data obtained from a sample of Malays and Chinese in Malaysia. Study results indicate that the conceptual model fits the data differently among the two ethnic groups. Several differences in parameter estimates between Malays and Chinese were also discussed.
format	Article
author	Nik Rahimah Nik Yacob, James E Nelson,
spellingShingle	Nik Rahimah Nik Yacob, James E Nelson, An empirical investigation of product symbolism from an ethnic subcultural perspective
author_facet	Nik Rahimah Nik Yacob, James E Nelson,
author_sort	Nik Rahimah Nik Yacob,
title	An empirical investigation of product symbolism from an ethnic subcultural perspective
title_short	An empirical investigation of product symbolism from an ethnic subcultural perspective
title_full	An empirical investigation of product symbolism from an ethnic subcultural perspective
title_fullStr	An empirical investigation of product symbolism from an ethnic subcultural perspective
title_full_unstemmed	An empirical investigation of product symbolism from an ethnic subcultural perspective
title_sort	empirical investigation of product symbolism from an ethnic subcultural perspective
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	1994
url	http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf
first_indexed	2023-09-18T19:51:06Z
last_indexed	2023-09-18T19:51:06Z
_version_	1777406225009344512

An empirical investigation of product symbolism from an ethnic subcultural perspective

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