The antecedents of loyalty patronage behaviour

This, study tests the model of loyalty patronage behaviour which involves lifestyles, shopping orientations, past purchase experiences, and alternately customers store image and store image congruity. The results of this study supported the proposed model, while suggesting the inclusion of the infl...

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Main Authors:	Osman M. Zain, Muayyad Jabri
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1996
Online Access:	http://journalarticle.ukm.my/7973/ http://journalarticle.ukm.my/7973/ http://journalarticle.ukm.my/7973/1/809-1544-1-SM.pdf

id	ukm-7973
recordtype	eprints
spelling	ukm-79732016-12-14T06:45:48Z http://journalarticle.ukm.my/7973/ The antecedents of loyalty patronage behaviour Osman M. Zain, Muayyad Jabri, This, study tests the model of loyalty patronage behaviour which involves lifestyles, shopping orientations, past purchase experiences, and alternately customers store image and store image congruity. The results of this study supported the proposed model, while suggesting the inclusion of the influence of lifestyles on past purchase experiences. It also concludes that it is sufficient for future research on loyalty palronage to use either customers store image or store image congruity. Penerbit Universiti Kebangsaan Malaysia 1996 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7973/1/809-1544-1-SM.pdf Osman M. Zain, and Muayyad Jabri, (1996) The antecedents of loyalty patronage behaviour. Jurnal Pengurusan, 15 . pp. 63-90. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/374
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This, study tests the model of loyalty patronage behaviour which involves lifestyles, shopping orientations, past purchase experiences, and alternately customers store image and store image congruity. The results of this study supported the proposed model, while suggesting the inclusion of the influence of lifestyles on past purchase experiences. It also concludes that it is sufficient for future research on loyalty palronage to use either customers store image or store image congruity.
format	Article
author	Osman M. Zain, Muayyad Jabri,
spellingShingle	Osman M. Zain, Muayyad Jabri, The antecedents of loyalty patronage behaviour
author_facet	Osman M. Zain, Muayyad Jabri,
author_sort	Osman M. Zain,
title	The antecedents of loyalty patronage behaviour
title_short	The antecedents of loyalty patronage behaviour
title_full	The antecedents of loyalty patronage behaviour
title_fullStr	The antecedents of loyalty patronage behaviour
title_full_unstemmed	The antecedents of loyalty patronage behaviour
title_sort	antecedents of loyalty patronage behaviour
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	1996
url	http://journalarticle.ukm.my/7973/ http://journalarticle.ukm.my/7973/ http://journalarticle.ukm.my/7973/1/809-1544-1-SM.pdf
first_indexed	2023-09-18T19:51:08Z
last_indexed	2023-09-18T19:51:08Z
_version_	1777406226739494912

The antecedents of loyalty patronage behaviour

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