Mediating effects of behavioral intention between 3g predictors and service satisfaction

This paper looks at the factors that affect the adoption and satisfaction with third generation (3G) mobile phones among students at a private university in Somalia from the perspective of the Unified Theory of Acceptance and Use of Technology (UTAUT. Specifically, the objectives of the study are to...

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Main Authors:	Ismail Sheikh Yusuf Ahmed Dhaha, Sheikh Ali, Ali Yassin
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2014
Online Access:	http://journalarticle.ukm.my/8025/ http://journalarticle.ukm.my/8025/ http://journalarticle.ukm.my/8025/1/V30_s_7.pdf

id	ukm-8025
recordtype	eprints
spelling	ukm-80252016-12-14T06:45:59Z http://journalarticle.ukm.my/8025/ Mediating effects of behavioral intention between 3g predictors and service satisfaction Ismail Sheikh Yusuf Ahmed Dhaha, Sheikh Ali, Ali Yassin This paper looks at the factors that affect the adoption and satisfaction with third generation (3G) mobile phones among students at a private university in Somalia from the perspective of the Unified Theory of Acceptance and Use of Technology (UTAUT. Specifically, the objectives of the study are to 1) examine the effect of performance expectancy on students’ intention to adopt 3G; 2) explore the effect of effort expectancy on students’ intension; 3) look at the effect of social influence on students’ intention; 4) examine the effect of perceived expense on students’ intention; 5) test the effect of intention on students’ satisfaction with the service; and finally 6) test the mediating effect of intention between 3G predictors and satisfaction with the service. The study uses proportionate stratified random sampling procedure, where the faculty and gender were the main strata. The data were collected in June 2013 and a total of 395 students responded to the study. The data was analyzed using SPSS version 17.0 to answer research objectives and test its hypotheses. Using multiple Step-Wise regression, the results suggested that performance expectancy (β=.158, t=2.850, p=.005), effort expectancy (β=.106, t=2.094, p=.037), social influence (β=.358, t=6.888, p=.000), and perceived expense (β=.165, t=3.872, p=.000) had significant and positive effects on students’ intention to adopt 3G mobile technology. However, social influence (β=.358) was the best predictor for the students’ intention followed by perceived expense (β=.165). Furthermore, behavioral intention significantly mediated the relationships of predictors with satisfaction. Implications and future research scope are discussed. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8025/1/V30_s_7.pdf Ismail Sheikh Yusuf Ahmed Dhaha, and Sheikh Ali, Ali Yassin (2014) Mediating effects of behavioral intention between 3g predictors and service satisfaction. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (Sp . pp. 107-128. ISSN 0128-1496 http://www.ukm.my/jkom/index.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This paper looks at the factors that affect the adoption and satisfaction with third generation (3G) mobile phones among students at a private university in Somalia from the perspective of the Unified Theory of Acceptance and Use of Technology (UTAUT. Specifically, the objectives of the study are to 1) examine the effect of performance expectancy on students’ intention to adopt 3G; 2) explore the effect of effort expectancy on students’ intension; 3) look at the effect of social influence on students’ intention; 4) examine the effect of perceived expense on students’ intention; 5) test the effect of intention on students’ satisfaction with the service; and finally 6) test the mediating effect of intention between 3G predictors and satisfaction with the service. The study uses proportionate stratified random sampling procedure, where the faculty and gender were the main strata. The data were collected in June 2013 and a total of 395 students responded to the study. The data was analyzed using SPSS version 17.0 to answer research objectives and test its hypotheses. Using multiple Step-Wise regression, the results suggested that performance expectancy (β=.158, t=2.850, p=.005), effort expectancy (β=.106, t=2.094, p=.037), social influence (β=.358, t=6.888, p=.000), and perceived expense (β=.165, t=3.872, p=.000) had significant and positive effects on students’ intention to adopt 3G mobile technology. However, social influence (β=.358) was the best predictor for the students’ intention followed by perceived expense (β=.165). Furthermore, behavioral intention significantly mediated the relationships of predictors with satisfaction. Implications and future research scope are discussed.
format	Article
author	Ismail Sheikh Yusuf Ahmed Dhaha, Sheikh Ali, Ali Yassin
spellingShingle	Ismail Sheikh Yusuf Ahmed Dhaha, Sheikh Ali, Ali Yassin Mediating effects of behavioral intention between 3g predictors and service satisfaction
author_facet	Ismail Sheikh Yusuf Ahmed Dhaha, Sheikh Ali, Ali Yassin
author_sort	Ismail Sheikh Yusuf Ahmed Dhaha,
title	Mediating effects of behavioral intention between 3g predictors and service satisfaction
title_short	Mediating effects of behavioral intention between 3g predictors and service satisfaction
title_full	Mediating effects of behavioral intention between 3g predictors and service satisfaction
title_fullStr	Mediating effects of behavioral intention between 3g predictors and service satisfaction
title_full_unstemmed	Mediating effects of behavioral intention between 3g predictors and service satisfaction
title_sort	mediating effects of behavioral intention between 3g predictors and service satisfaction
publisher	Universiti Kebangsaan Malaysian
publishDate	2014
url	http://journalarticle.ukm.my/8025/ http://journalarticle.ukm.my/8025/ http://journalarticle.ukm.my/8025/1/V30_s_7.pdf
first_indexed	2023-09-18T19:51:18Z
last_indexed	2023-09-18T19:51:18Z
_version_	1777406237208477696

Mediating effects of behavioral intention between 3g predictors and service satisfaction

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